NEW YORK - PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, announced partnerships with publisher-side ad servers that will be integrated through PubLink, the company’s enterprise app marketplace for publishers.
PubLink is a set of open APIs and pre-packaged integrations that enable publishers to use PubMatic’s strategic selling platform as a single point of integration to access partners and services in real time. Through PubLink open APIs, PubMatic’s platform services are now available to several ad servers such as AdJuggler, Adzerk and Zedo. These companies can now extend PubMatic’s real-time bidding technology to the ad servers’ publisher clients.
“PubLink extends the publisher base for PubMatic beyond its existing customers who are using a variety of ad serving technologies,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “We’re excited that ad serving companies are eager to integrate with our platform. Together, we will bring best-of-class monetization capabilities to publishers and help them grow their businesses.”
PubMatic will connect ad servers’ customers to the programmatic media buyers working with PubMatic. The integrations will increase liquidity in the real-time bidding marketplace and help them improve monetization for their publishers. To further illustrate the benefits of the integration to their customers, Adzerk announced the partnership on their blog.
PubLink allows publishers to access a variety of point solutions including audience data, ad verification and privacy controls, enhanced analytics, malware scanning, mobile content optimization and mobile ad serving. PubMatic will continue to add more partners in the coming months.
“Working with PubMatic represents another important step in AdJuggler’s publisher monetization strategy,” said John Shomaker, CEO of AdJuggler. “Our Exchange Media Program team has integrated closely with the PubLink API bidding and reporting infrastructure to extend our proposition of providing higher CPMs and fill for our publisher customers.”
PubLink is fully integrated with PubMatic’s strategic selling platform and a complementary set of capabilities that work with the PubDirect suite of management tools for premium publishers. Through PubDirect and PubLink, premium publishers are powering their own holistic revenue strategies and leveraging the influence of their brands for advertising partners and consumers.
PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, extensive audience insights and hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.