Releases New Whitepaper on Twitter Advertising Based on Beta Testing by American Express and Digitas; Nominated as Start Up Spotlight Finalist at ad:tech San Francisco
SAN FRANCISCO - GraphEffect, a social marketing software company, announced new Twitter offerings at the ad:tech conference in San Francisco, where the company has been nominated as a “Start Up Spotlight Finalist.” GraphEffect’s AudienceBoost is the first offering that allows a scalable solution for brands to run advertising campaigns on Twitter. It enables brands to uncover new interest targets for their Promoted Tweets and Promoted Accounts. American Express and Digitas beta tested the new offering during last month’s successful American Express Twitter Sync campaign.
“Two years ago, we set out to change the landscape for how large brands conducted their social marketing initiatives. We began with Facebook and are now pleased to offer AudienceBoost for Twitter as a way for companies to discover and reach new audiences,” said James Borow, co-founder and CEO of GraphEffect. “The success of the American Express Twitter Sync campaign this past month has been overwhelming, and set the benchmark for how brands can make the most of Promoted Tweets and Promoted Accounts.”
“Having worked with GraphEffect on several projects, we’re excited to be working with them now on Twitter. The ability to get results and track ROI from Twitter signals welcome progress in tracking real, tangible delivery within social media platforms,” said Noah Mallin, VP/Group Director, Social Marketing, Digitas.
In addition to AudienceBoost for Twitter, GraphEffect released a new whitepaper that examines how brands, both large and small, can best utilize the Twitter ad platform. Titled “GraphEffect Guide to Twitter Advertising,” the whitepaper suggests that smaller brands focus on Promoted Tweets to better reach their target, while larger brands, with a significant base of followers, are encouraged to weight their spend towards Promoted Accounts. The whitepaper also expands into the monitoring of advertising campaigns, which is similar to how brands used to work with Facebook advertising in the early days. The full whitepaper can be downloaded here: grapheffect.com/twitteradguide.
GraphEffect’s nomination as a “Start Up Spotlight Finalist” at ad:tech is a nod to the work they have accomplished over the past two years with successful Facebook campaigns, and the cutting-edge software they have developed that enables marketers tie together their paid, owned and earned offerings on a single platform.
GraphEffect, a social marketing software company, enables companies to seamlessly integrate and manage their advertising and conversational marketing programs on a single platform. Large brands orchestrating multiple marketing agencies can use GraphEffect’s collaboration tools to coordinate their efforts and measure bottom line impact. The company’s software is designed to work with any current or future social media channel, with the first release focusing on Facebook. GraphEffect was founded in 2010, and is backed by venture capital firms Lerer Ventures, Thrive Capital, Founder Collective, Rincon Venture Partners, CrossCut Ventures and Baroda Ventures. The company has offices in Los Angeles, New York and Chicago.