Leading Digital Marketing Technology Company Announces New Name, Launches New Business Unit
NEW YORK - 24/7 Real Media Inc., WPP’s digital marketing technology company, today announced a new name and brand: 24/7 Media, Inc. In addition, the company also announced the launch of a new business unit: Real Media Group. Effective today, these changes underscore the company’s unique position in the digital marketplace and emphasize the vital role of technology in solving the most complex challenges faced by today’s digital marketers.
Technology is at the core of 24/7 Media’s business strategy and it powers the new market-facing unit, Real Media Group.
“At a time when the digital marketing landscape has become more complex and difficult to navigate, superior technology is a competitive advantage,” said David J. Moore, the company’s Chairman and CEO. “Through Real Media Group, powered by 24/7 technology, our clients benefit from powerful digital marketing solutions without the headaches of software development and operating costs.”
A global leader in digital marketing technology for over a decade, 24/7 Media has continually honed and refined its technology innovations for both the buyers and sellers of media, improving the flow of information, creating a deeper understanding of audiences and data and reliably managing the core infrastructure so that clients can focus on their essential businesses. The company’s ad technology serves billions of ad impressions globally each month, and its portfolio of premium publishers reaches 80 percent and 85 percent of internet users in the U.S. and U.K.*, respectively.
The new business unit, Real Media Group, encompasses market-leading services that have long been synonymous with the 24/7 Real Media brand, including a powerful alliance of publishers and ad management technology licensing. The group will expand to offer a suite of products that provide buy- and sell-side clients with a full, 360 degree range of solutions to fully monetize their digital operations.
Real Media Group, divided by region, has three leaders: Ari Bluman, President, North America; Nicolle Pangis, President, Europe; and Jae Woo Chung, President, Asia. The new branding will unroll in North America and the European markets over the coming months and the new website can be found at www.realmedia.com.
“Our rebranding comes at an exciting time in this business,” said Moore. “24/7 Media is well positioned to break through the clutter and chaos of the marketplace bringing simplicity and clarity – not to mention more efficient and more profitable business practices to our clients worldwide through solutions powered by our technology.”
About 24/7 Media, Inc.
24/7 Media, Inc., formerly 24/7 Real Media, has been a leader in delivering innovative digital marketing technology products and services worldwide for over 15 years. Its technology powers two divisions, Real Media Group and Media Innovation Group, that provide solutions for advertisers and publishers globally, empowering them to reach their target audiences with precision, transparency and a high return on investment. Headquartered in New York, 24/7 Media is a WPP Digital company with 18 offices in 12 countries.
*comScore Media Metrix, February 2012, U.S. and comScore MediaMetrix, February 2012, U.K.