Joins East and West under new management team
TOKYO - Dentsu Inc. announced that Dentsu operations outside of Japan will reorganize to form a new virtual company called the Dentsu Network. The new structure combines, under a single management team, all companies in the East and West, excluding overseas companies solely engaged in sports marketing and content development. Dentsu Network will launch with 82 operations in 29 countries.
At the helm of the newly formed operation is Senior Vice President of Dentsu Inc., Tim Andree, who has been appointed President & CEO of the global Dentsu Network. Previously, he was CEO of Dentsu Network West, the collective established in 2010 to fuel growth in the Americas, Europe and Australia. Dentsu Network West will be absorbed into the new consolidated Dentsu Network. Andree is joined by a core management team of Kunihiro Matsushima, Vice Chairman of Dentsu Network, and Executive Officer of Dentsu Inc.; Tim Pollak, Vice Chairman of Dentsu Network; and Nicholas Rey, Chief Financial Officer of Dentsu Network.
“The new organization of our global operations is designed to speed decision-making, accelerate sharing of know-how across geographies, and push more empowerment to the frontlines,” said Ishii. “By doing so, we hope to provide better solutions for our global, regional and local clients.”
The new management structure is designed to streamline communication and resources between Network agencies and Dentsu’s Tokyo headquarters, providing swift accessibility to its extensive and ongoing investment in technology, research and innovation.
“Our goal as the newly formed Dentsu Network is to serve more clients, in more markets, more effectively through truly global collaboration,” explains Andree. “We have had the benefit of testing our growth strategy in the western hemisphere through our Dentsu Network West operation, and saw the rewards it has brought to all of our agencies and business partners. By combining our power in the East with our rapidly growing operations in the West, there is nothing stopping us from serving our clients in the most dynamic, nimble and resourceful way possible.”
Along with the launch of Dentsu Network, Dentsu Inc. has also established two new divisions within its Tokyo headquarters, both reporting to Andree: the Dentsu Network Management Division, which will be responsible for administrative functions, including overall strategy, finance, HR and M&A and the Global Business Division, which will work to build a framework of solutions, tools and methodologies that improve offerings for Dentsu Network companies and its clients.
Dentsu Network will use a newly designed logo that combines Dentsu Inc.’s current logo design with the word ‘network.’ “We chose that word carefully,” Andree said, “because we are an organization that shares information and assists one another with a common purpose—to help our clients succeed in the marketplace.”
About Dentsu Inc.
Founded in 1901, Dentsu Inc. has held the position of the world’s largest single-brand agency for almost 40 years. Through its unique “Integrated Communication Design” approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale. The Dentsu Group has more than 6,000 clients and over 20,000 employees worldwide.