Digital Media Agency, SEO Agency and PPC Agency Case Studies and Best Practices to Be Highlighted
NEW YORK - With New York City being home to the nation’s largest collection of advertising and marketing agencies, SES New York 2012 announced that they are including sessions for the digital media agency professional, as well as SEO agency and PPC agency online marketers. The conference, which is being held at the Hilton New York on March 19-23, 2012, is the largest search and social media event of its kind. SES New York attracts 3,500 to 4,000 online marketers.
“SES New York always attracts lots of agency professionals, and we usually program several sessions to interest them,” said Matt McGowan, Managing Director of Americas at Incisive Media. “But this year we are going all out and have created four new sessions featuring the industry’s experts in SEO, advertising and digital media. We’re also addressing a question that many of our attendees raise – the question of doing it yourself or contracting with an agency. Although there are no simple answers to that question, our experts will present the pros and cons that people can then evaluate for themselves.”
New SES New York Session Addressing Agency Topics
“Agency vs. In-House SEO: What’s a Client to Do?”: On Thursday, March 22, a panel moderated by Simone Heseltine, Director of SEO at AOL Inc., will lead a discussion on the pros and cons of using in-house resources vs. using an agency. The speakers who are from both sides of the debate, Mitchell Cross, Director of Search Marketing at Communication Media, Inc., Ulrich Gilot, Vice President of SEO for Citi, NA Marketing, and Jennifer Rouillard, Managing Director at Epic Search Partners, will also give their views of the changing nature of client-agency relationships and break down some of the negative stereotypes in the industry.
“Tablet Display Advertising: Challenges and Opportunities”: Tuesday, March 20, brings the burgeoning tablet advertising arena front and center with a panel moderated by Heidi Cohen, President of Riverside Marketing Strategies, and speaker Paul Cushman, Senior Director of Mobile Sales Strategy at Yahoo!. Most online marketers will be interested to hear examples of successes and challenges in including this new platform into their marketing strategies.
“Why Doesn’t Anyone Care about the Creative Anymore?”: On Wednesday, March 21, moderator Dax Hamman, Chief Revenue Office of Chango, and speakers Jon Aizen, Director of Display Initiative, Yahoo!, and Sarah Lockwood, Vice President of Creative at Booyah Adverting, will debate the role of creative in today’s advertising world. They will ask the question and offer replies to – Has the execution of creative messaging evolved into just another data point to be optimized?
“Offline to Online: Coordinating Agencies, Aligning Campaigns”: Another session on Tuesday, March 20, offers the digital markets examples of best practices of how a traditional and digital media agency can partner to the ultimate benefit of the client. Two speakers, Scott Daly, Executive Vice President Media at Dentsu America, and Mark Schwartz, Managing Director at STEAK, will use real client data to show how a truly holistic approach to advertising yields exponential benefits to both the agencies involved and the clients’ bottom line.
Incisive Media is offering an early-bird savings of up to $400 for those who register for SES New York by March 2, 2012.
About SES New York
The five-day SES New York conference includes informative presentations and panels, intensive training workshops and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry peers. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.
The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to Demand Gen, SEO, PPC, RTB, mobile, local, as well as both earned and paid social media.
About Incisive Media
Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information in print, online, and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services, and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.
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