NEW YORK - Kontera, the leading Advertising Technology company, was selected by the US Israel Business Council to present at the 2012 Media-Tech Innovation Road Show on March 6th in New York City. Kontera was selected based upon the company’s technological innovation and leadership in the online media and technology space.
The Media-Tech Innovation Road Show is organized by the U.S. Israel Business Council (USI) and the Government of Israel Economic Mission to North America. It was set up to foster business relationships between American investors, senior media and technology industry executives and 15 of the highest-profile Israeli startups. As one of the selected companies, Kontera will brief senior executives on its Synapse platform, its suite of products, and new developments in Mobile and Social.
“We are honored to have been selected by the US Israeli Business Council,” said Kontera CEO Yoav Shaham. “It is gratifying to see the team’s hard work, talent, and innovations receive this type of recognition.”
Throughout 2011 Kontera’s Synapse platform has increased in intelligence and sophistication, and it now powers Kontera product offerings in Mobile, Display, In-content and Social media marketing.
For more information U.S Israel Business Council and the Media-Tech Innovation Road visit www.usibc.org.
For more about Kontera visit www.kontera.com.
The Kontera Synapse platform analyzes more than 400 million page views, in real-time, across 15k exclusive publishers and the majority of the comScore top 1000 sites on the web. Kontera Synapse understands conversation trends and editorial page topics, and is able to dynamically deliver brands’ advertising, content and social assets to create the highest relevance for brands with consumers. Top advertisers such as Chrysler, GM, Kraft, P&G and Microsoft rely on Kontera to deliver unique brand experiences to more than 170 million uses each month. Recent studies have shown that Kontera Display nearly doubles the performance of standard display and Kontera Mobile solutions deliver more than five times the response of typical mobile campaigns. To learn more about Kontera, aligning brands with quality editorial, Kontera Display, Mobile or Social Advertising visit: www.kontera.com, or follow: facebook.com/Kontera, twitter.com/kontera[cb type="company"]kontera[/cb]