New Functionality Supports 2012 Election Ad Campaign Season
IRVINE, Calif. - Local Corporation (NASDAQ: LOCM), a leading online local media company, announced that its Rovion Ad Management Platform (RAMP) now includes the ability to add real-time polling results to any rich media advertisement, just in time for the 2012 election ad campaign season.
RAMP’s drag and drop functionality allows users to create polls and display results with just a few clicks. The platform’s easy-to-use reporting tool provides immediate results, helping companies and political campaigns quickly decipher polling insights, measure preference ranking and refine messaging.
“The ability to add real-time voting through RAMP’s self service interface eliminates the need for technical personnel and as a result, saves time and reduces cost. Especially with the upcoming 2012 elections, real-time opinion polls in rich media ads that cross mobile and desktop environments can be a powerful tactical advantage for campaigns,” said Michael Sawtell, Local Corporation president and COO.
According to STRATA’s recent survey of advertising agencies, 42 percent say their 2012 political ad spend will be more than 2010.
“We are excited to offer new and compelling features within RAMP, as we continue to integrate the platform and other recent acquisitions into our broader product suite and discover additional opportunities for strategic growth,” said Sawtell.
RAMP by Rovion is the first automated solution that enables agencies, the brands they represent and publishers to create and publish original rich media ads without code or the Adobe® Flash® authoring tool. The custom platform enables the flexible, creation of rich media ads using a single ad tag that can be viewed online or on mobile devices. For more information, please visit: http://www.rovion.com/.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a local media company that specializes in connecting brick-and-mortar businesses with online customers using a variety of innovative digital marketing products including local rich media, local business and product search, mobile, SEO, web hosting, social media and daily deals. The company serves a million consumers a day on the flagship Local.com website, Spreebird.com and a network of more than 1,000 regional media sites. To advertise, or for more information, visit: http://www.local.com/ orhttp://www.localcorporation.com.