Banyan Branch Infographic Reveals Online Buzz for 2012 Academy Awards Nominees

With the Academy Awards this weekend, Banyan Branch (www.banyanbranch.com), a Seattle-based full service social media agency, issued a detailed infographic that outlines the online buzz created around the Academy Awards 2012 nominees. The data was collected between 2/21/11 and 2/21/12.

Some interesting findings include:

- Though The Help did not top the list in terms of nominations – it generated the most likes on Facebook and Twitter mentions of all the films nominated

- Hugo and the Artist received the greatest number of nominations but a low level of social interactions

- Brad Pitt has the greatest overall social share of voice of all the nominated actors, though only a small portion of those posts actually reference his role in Moneyball

- Viola Davis captured the greatest share of voice in US conversations of the actresses nominated. Over 1/3 of that volume stemmed from conversation about her role in The Help

- Meryl Streep generated the largest global share of voice of all the actresses nominated for an Oscar

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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Tags: academy awards 2012, banyan branch, Brad Pitt, featured, hugo and the artist oscars 2012, meryl streep oscars 2012, oscars 2012, oscars nominees online buzz, though the help oscars 2012, viola davis oscars 2012

Category: Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Social Media Advertising