Digital Advertising Veteran Brings Years of Agency Experience to comScore’s Consumer Packaged Goods Business
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced that Judy Bahary has joined comScore as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry and will be based in Chicago. Ms. Bahary will be responsible for comScore’s business development efforts and existing client relationships among CPG companies, with a particular focus on advertising effectiveness measurement and the advertising creative-testing and optimization solutions comScore obtained via its acquisition of ARSgroup.
Ms. Bahary is an experienced advertising research executive who comes to comScore from Mindshare where she served as Managing Director and Senior Partner. Previously, she spent nearly a decade at Starcom Worldwide in various positions, most recently as Vice President and Research Director. Before Starcom, Ms. Bahary spent several years at Mediamark Research (now GfK MRI) and began her career as a media planner at advertising agencies Ogilvy & Mather and Wells Rich Greene. She holds a B.A. from the University of Wisconsin-Madison.
“We’re delighted to welcome such an experienced and talented individual as Judy to the comScore team,” said Gian Fulgoni, comScore co-founder and chairman. “Judy brings with her a deep knowledge of both traditional and digital advertising worlds, which is a particularly important perspective to have when providing advertising solutions to the CPG industry. With her deep research expertise and considerable experience working with many of the world’s leading brands, we are confident that Judy will help comScore deliver enhanced value to our CPG clients.”
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.