New Platform Makes Everyone a Bidder: Ad Networks, DSPs and Self-Serve Buyers; New Innovations Include REVV Connect, REVV Creative Control and REVV OS
NEW YORK – Rubicon Project, the online advertising technology company, announces its Real Time Trading Platform along with three new products at the Real Time Trading Summit (#RTTS12). REVV Connect, REVV Creative Control and REVV OS were demonstrated live to a global audience of leaders from the digital advertising ecosystem gathered in New York City.
All three products are designed to increase revenue for publishers on the REVV Real Time Trading Platform.
REVV Connect – Marketplace technology enables publishers to package inventory, negotiate and execute advertising campaigns, access performance reporting, and manage billing. REVV Connect allows publishers to attract real time buyers to run brand campaigns on premium inventory, and enables publishers to create custom Marketplaces to attract high CPMs and simultaneously provide better performance for Buyers.
REVV Creative Control – Technology that makes it safe for even the most brand sensitive publishers to transact in a real-time trading environment. REVV Creative Control enables publishers to go a step beyond traditional advertiser level blocking and allows them to pre-approve and classify each individual advertising creative in real time. REVV Creative Control will open up more premium inventory – much of it never previously available in the automated trading marketplace – to real trading buyers.
REVV OS – Puts publishers back in control of revenue operations with a real-time dashboard view of all revenue. REVV OS integrates with the vendors and systems the publisher selects to present insights into total online revenue, spend by each advertiser, and trend data. Publishers will be able to make better informed decisions, react faster to issues and opportunities and reduce the costs of managing many complex systems and vendors.
“Real Time Bidding (RTB) has had a dramatic impact on digital advertising and we have seen tremendous growth over the last year,” said Frank Addante, CEO and Founder of the Rubicon Project. “Rubicon Project’s Real Time Trading platform turns everyone into a bidder. It incorporates not only RTB bidders, but also turns every ad network into a bidder as well as activates self-serve advertisers as bidders. The end result is great access to buyers providing for greater liquidity at lower cost of operations.”
REVV Creative Control and REVV OS are available now and REVV Connect will be offered to the premium publishers on the REVV platform over the coming months. Recordings of the Real Time Trading Summit, including product demonstrations, are available here and all videos will be made available on Rubicon Project’s website in the coming weeks.
About the Rubicon Project
the Rubicon Project launched in 2007 with a mission to automate buying and selling across the $80 billion global online advertising industry. REVV, the company’s real-time trading platform, has executed nearly two trillion trades for more than 450 of the largest properties on the Internet. REVV helps Comscore 500 publishers like Time Inc., Guardian News & Media and CareerBuilder make more money by optimizing their ad revenue, eliminating unnecessary operations costs, protecting and growing their direct sales channel and ensuring their sites’ visitors are safe. Today, REVV analyzes more than 1 trillion bids resulting in more than 100 billion successful and protected trades each month from more than 65,000 advertisers using 700 buying channels (ad networks, exchanges and DSPs.) Ad buyers turn to REVV for single point real-time access to the #1 network reach of users (650 million uniques as ranked by Quantcast) across premium inventory and audiences. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.