New Regulated Industries Track Also Included in Program for Online Marketing Professionals
SES New York 2012
NEW YORK – In its commitment to bring online marketing professionals the latest best practices in the search and social arena, SES New York 2012 announced that it has added a new track entitled “Search in Regulated Industries” and sessions on two timely topics, brand protection and website migration.
SES New York, which attracts up to 4,000 online marketers, will be held at the Hilton New York on March 19-23, 2012. Incisive Media is offering an early-bird savings of up to $400 for those who register by March 2, 2012.
“As the search and social industry evolves, we’re committed to keeping up with the topics that interest our attendees and offering them best practices from industry experts who are on the forefront of these trends,” said Matt McGowan, Managing Director of Americas at Incisive Media. “This year three of the new search topics that we’ve assembled speakers for are the regulated industries, brand protection and website migration. In all cases, these experts represent a spectrum of companies, from consulting firms, to e-commerce sites, to the media, so attendees will get a diverse look at these timely search topics.”
“Search in Regulated Industries” Track
On the second day of SES New York, March 21, there will be three sessions addressing search in regulated industries:
“Legal Considerations for Search & Social in Regulated Industries,” a panel of speakers, Thomas C. Catan, Staff Reporter from the Wall Street Journal, Jud Soderborg, SEO Manager at Reprise Media, and other panelists, will discuss how, with increasing scrutiny towards online marketing, many regulated industries have been forced to look for ways to modify their legal terms for marketing and partnering with agencies and other third-party vendors
“Search Marketing & Social Media for Regulated Industries,” a panel moderated by Dr. Augustine Fou, Founder of Marketing Science Consulting Group, Inc., will lead a discussion on strategizing how to use competitive and benchmark analysis to develop and launch campaigns while staying within somewhat rigid guidelines and educating stakeholders.
“Search & Social Media Tactics for Regulated Industries” features Chris Boggs, who programmed the Regulated Industries track, and other experts delving into specific tactics marketers can employ in SEO, paid search and social media and still adhere to the guidelines of regulation. Boggs is a member of the SES Advisory Board and Director of SEO for Rosetta.
Other new sessions at SES New York
“Protecting High-Value Branded Search Terms“: On day one of SES New York, March 20, attendees will hear case studies from two online marketing executives from successful ecommerce companies. Moderated by Richard Brows, Paid Search Director for iSpy, the two speakers, Alex Irvin, Online Programs Director for 1 800 PetMeds, and Caroline Rolve, Head of Online for Links of London, will tell how they combated counterfeiters who were attempting to siphon off traffic from their PPC campaigns.
“SEO & Website Migrations: How to Have a Smooth Transition”: On day two of SES New York, March 21, Jessica Bowman, the CEO of SEOinhouse.com, will deliver a solo presentation on the technical aspects of redesigning and migrating a website. She will address such issues as merging domains, changing URLs and CMS requirements, and how to properly review requirements documentation and wireframes.
Meet the Experts: Round Table Forum
The very popular “Meet the Experts: Round Table Forum” will be held at 5 p.m. on day one of SES New York, March 20. Attendees choose the experts that want to chat with and move between tables, all the while enjoying their end-of-day cocktail.
Online marketers are encouraged to sign up for SES New York by taking advantage of Incisive Media’s early-bird savings of up to $400 for those who register by March 2.
About SES New York
The five-day SES New York conference includes informative presentations and panels, intensive training workshops and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry peers. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.
The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to Demand Gen, SEO, PPC, RTB, mobile, local, as well as both earned and paid social media.
About Incisive Media
Incisive Media’s SES Conference & Expo is a leading global conference and training series focused on search engine marketing. Other Incisive resources include ClickZ, which provides digital marketing news, information, commentary, advice, opinion, and research and Search Engine Watch, which covers news and information about search and analysis of the search engine industry, and offers tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information in print, online and in person. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and SES Conference and Expo. For more information, visit www.incisivemedia.com.
For more news and event updates visit the SES press room.