Media Industry Veteran to Grow Market Share
AUSTIN, Texas – AdRevolution, a leading provider of digital marketing software solutions, today announced the appointment of Michael Perham as Vice President of Business Development. Perham brings with him more than 15 years of experience in marketing, publishing and product development.
“We’ve been constantly refining our technology for full service clients for over seven years. We’ve doubled nearly every client’s revenues,” said Andrew Westmoreland, CEO. “Now we’ve opened up the platform to self-service API customers and we’re experiencing an onslaught of customer demand. We’ll double the business this year and Michael will help accelerate that even further, opening up more channels for leveraging our technology. He’s done this before with an industry leader and we’re confident he’ll do it again.”
As Vice President of Business Development, Perham will be responsible for growing strategic and tactical relationships which broaden the reach of AdRevolution’s targeting technology. Advertisers and publishers that apply the AdRevolution technologies generally see a 50 – 400% lift in performance. Applying the AdRevolution technology in new markets is Perham’s first order of business.
“What intrigues me about AdRevolution is its unique product offering and ability to target advertising across multiple platforms and advertising channels, from display to email to search,” said Perham. “AdRevolution is leading the way in this rapidly growing data-driven marketplace. There is a huge appetite for technology that can increase conversions and scale at the same time. AdRevolution has created such a platform … it’s very exciting.”
Most recently Perham served as a Director at CrossTech Ventures, a consulting firm working with digital agencies, Fortune 100 brands and technology partners. Prior to CrossTech, Perham served as Senior Manager of Business Development at AdKnowledge, Inc., a digital advertising network. During his 5 years at AdKnowledge, Perham focused on high-growth initiatives including Display, List Management, Affiliate, Taglines, Data Acquisition and the API Product, increasing revenues and enterprise value by more than 5x.
AdRevolution is the market leader in highly-targeted interactive marketing with the powerful algorithms of its application programing interface [API]. Using their one-to-one targeting capabilities, AdRevolution presents relevant advertisements to consumers, increasing revenues for publishers and advertisers on any digital channel. AdRevolution clients typically see a 50-400% increase in revenue. Learn more at www.adrevolution.com.
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