Conversation Targeting and New Publisher Tools Will Optimize Content Creation
SAN FRANCISCO – Federated Media Publishing, which powers the Independent Web, announced a strategic partnership with leading authoring tool provider Zemanta. This partnership will dramatically expand the scale and reach of FMP’s successful content marketing programs by helping brands activate hundreds of thousands of publishers on the Independent Web.
FMP pioneered the idea of digital content marketing and sponsored posts but despite the fact that these programs offer much higher engagement rates, technological limitations and the manually labor-intensive nature of these campaigns made scaling difficult.
Introducing: FMP’s Extended Content Series
The combination of FMP’s superior content marketing and editorial expertise and Zemanta’s easy to use author tools will work symbiotically to bring brands and independent content creators together. The partnership will provide publishers with a content authoring plug-in that invites them to create brand-sponsored content in real-time. Authors will now start the conversation via sponsored posts and brands will then be able to join the conversation in a transparent, authentic and respectful way.
This integrated tool will offer automated reporting, tracking pixel insertion, logo inclusion and FTC disclosure language. It will also contextually monitor what a contributor is writing in real-time, which will help make specific author selection easier and more scalable for marketers and brands.
Conversational Marketing Products for Third Party Developers
On the heels of FMP’s partnership with WordPress to power WordAds, this is the second in a long line of planned, new conversational marketing products that FMP will bring to market that can integrate seamlessly into third-party developers’ existing products or experiences. If you are a third party developer interested in learning more about FMP’s Extended Content Series, please feel free to contact us.
“By combining best practices in content marketing and new authoring tools, we will help brands target exceptionally relevant authors and conversations at a scale that was not previously possible,” said Deanna Brown, CEO, Federated Media Publishing. “FMP finds relevant conversations and Zemanta offers authors unique ways to give their content more engagement, greater relevancy and extended reach.”
“The products we create together will bring tangible revenue to independent writers,” said Bostjan Spetic, Zemanta’s CEO and Co-Founder. “We believe this is a major next step in building the blogosphere as an alternative to traditional media.”
About Federated Media Publishing
Federated Media Publishing powers the Independent Web. We believe that the majority of meaningful engagements across digital media occur via high-quality independent sites and services. These sites leverage top digital talent to attract influential audiences who together create meaningful dialogue. Brands benefit from improved loyalty and increased sales when they become part of this authentic experience. Learn more at www.federatedmedia.net or visit us on Facebook, Twitter, Google+ or LinkedIn.
Founded in 2008, Zemanta works with more than 80,000 bloggers to make content recommendations from a library of more than 10 million articles and 212 million images. Currently, Zemanta suggests content from well-known sources including Wikipedia, IMDb, Amazon, Flickr, Crunchbase, Rotten Tomatoes and Freebase.