Leading Search Syndication Network Boosted By Direct Advertiser Growth
NEW YORK – Powered by increased spend from direct advertisers, adMarketplace, the leading search syndication platform, posted its fourth consecutive record quarter as revenue increased 78% in the fourth quarter over the same period in 2010.
“The Internet’s largest search advertisers are demanding search performance at scale outside of the major engines and these results show that adMarketplace delivers,” said Chief Executive Officer James Hill.
Direct advertiser spend increased 115% year over year while the average cost-per-click increased 44% from the year-ago quarter. This was driven by exceptional performance on adMarketplace’s platform.
adMarketplace published three case studies in the fourth quarter documenting outstanding performance results that it delivered to Volvo, ADT and CreditCards.com.
“We are seeing increased budgets from 85% of our direct advertisers who pass us sufficient, relevant performance data,” said Adam Epstein, President and Chief Operating Officer. “This gives us the ability to scale our search syndication platform.”
adMarketplace expects continued growth in 2012, aggressively hiring engineers and salespeople. The company hired 25 new employees in Q4.
adMarketplace’s success comes amid mixed results from the other major search syndication networks. In their recent fourth quarter results, Google reported a paltry 15% gain in network revenue and Yahoo reported that search revenue declined 3%. Last week, InfoSpace purchased TaxACT for a reported $285 Million, diversifying itself away from its search syndication business.
About adMarketplace: The Internet’s largest marketers and agencies rely on adMarketplace to deliver search performance outside of Google, Bing, and Yahoo. With over 250 million searches each day across distribution channels worldwide, and backed by powerful, easy to use tools and expert account specialists, adMarketplace is the leading platform for search syndication advertising.