Veteran Ad Network Leader Adds Technical Depth
CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Bob Hammond has joined the company as Chief Technology Officer. Hammond will oversee engineering and technology efforts for the company, with a focus on scaling all aspects of Jumptap’s platform and extending the company’s lead in mobile audience targeting.
Hammond is a well-known digital media technology leader and brings more than 24 years of experience in the advertising, technology and media industries. He comes to Jumptap from Vibrant Media, a NY-based online ad network. There, Hammond served as SVP of Technology and oversaw more than 50 engineers and led all aspects of technology for the more than $100M ad network.
“Bob has been a trail blazer in the ad network and technology areas for years, and has witnessed the development of supply/demand management, Real Time Bidding and algorithmic buying in display and video ad networks alike,” said George Bell, CEO, Jumptap. “His experience guiding ad networks at all stages – start-up, hyper-growth, and scaling for stability – will provide great insight for Jumptap. Bob is a born leader with enthusiasm to burn, and we’re delighted to have him join the team.”
Prior to Vibrant Media, Hammond served as VP of Engineering at Yahoo! following the company’s acquisition of Maven, a video ad network where Hammond was SVP of Engineering for three years. In his role at Yahoo!, Hammond managed and oversaw engineering for the company’s Video Platform and Syndication Group, including management of core development teams, product QA, product UI design, and technical documentation for the Maven product line. Before Maven, Hammond spent more than six years at Mirror Image, serving as Chief Technology Officer for the final three.
“It’s clear that mobile is the frontier of advertising innovation,” said Bob Hammond, CTO, Jumptap. “Jumptap is a leader with superior targeting that creates the relevancy needed to make mobile advertising successful. I’m thrilled to be joining such a high growth and technology driven environment.”
Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale. Through its large network of premium publishers and apps, and constant campaign optimization, Jumptap delivers the best ROI for advertisers and highest yield for publishers and developers. Jumptap has pioneered mobile advertising privacy standards and is committed to unlocking mobile opportunities for all parties through its ongoing industry research, such as its Understanding Mobile Audience series and monthly MobileSTAT reports. Visit http://www.jumptap.com and http://www.jumptap.com/blog for more information; join our Facebook community, follow us on Twitter at @Jumptap and check out our latest ads at the Jumptap Ad Gallery http://www.jumptap.com/gallery.