Industry Veteran Supports Company’s Move to Redefine Effective Engagement
NEW YORK – Solve Media, the TYPE-IN advertising company, today announced it has added Ian Schafer to its Board of Directors. Mr. Schafer is the founder and CEO of Deep Focus, a full-service digital engagement agency. Formerly a vice president of new media at Miramax Films, he is one of the most influential voices in the industry, and a recognized leader in interactive marketing and social media. He will provide senior counsel to Solve Media executives as the company continues to change how brands and publishers advertise online.
“The future of advertising lies with innovative and creative approaches like Solve Media’s TYPE-IN that can capture a user’s attention in a powerful yet unobtrusive way, and deliver measurable results in lift, recall and participation rates,” said Mr. Schafer. “Solve Media has grown quickly because they are addressing a critical market need. I look forward to helping Solve Media reach its next stage of growth.”
Mr. Schafer has received a number of industry recognitions including being named a ‘Media Maven’ by Advertising Age and one of Adweek’s“Young Ones.” He also serves on the executive board of the Social Media Advertising Consortium. He joins Chris Fralic and Scott Johnson on Solve Media’s board.
“As one of the industry’s foremost experts, Ian has an uncanny ability to anticipate trends in the creative and media agency landscape,” said Ari Jacoby, CEO of Solve Media. “His leadership, knowledge and strategic insight will be invaluable as Solve Media continues to seek innovative and impactful ways to drive true engagement for brands.”
Since its launch in 2010, Solve Media’s TYPE-IN platform has been delivering performance-based campaigns for leading brand advertisers seeking superior engagement, awareness and recall. Unlike traditional engagement metrics that essentially measure ad exposure, TYPE-IN ads create lasting memories that benefit brands beyond clicks and drive loyalty and sales. The company’s approach has attracted more than 3,000 publishers and leading advertisers, including Toyota, Microsoft, Universal Pictures and AOL.
ABOUT SOLVE MEDIA
Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions. The Company’s proprietary online advertising system, the TYPE-IN™ was designed to create new and highly effective opportunities for brands to advertise online. The platform leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement. With the platform, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures and prominent angel investors, Solve Media is based in New York City and Philadelphia. http://www.solvemedia.com