With the Super Bowl just around the corner, BlueKai, the world’s only complete platform for data management, analysis and acquisition, has pulled together an interesting infographic that segments certain groups of Super Bowl fans.
For example, BlueKai found that:
- golfers and owners of full-size vehicles are highly likely to watch the game;
- sales professionals, husbands of single family households and sci-fi movie lovers are very likely to watch the game;
- those on the market for an Amazon Kindle are likely to watch the game.
Another interesting observation is that, although the Super Bowl ad spending has been decreasing in the past years, the percentage allocated to the Super Bowl from the advertisers’ annual budget is climbing steeply.
See below the infographic put together by BlueKai.