Excellent Yield Optimization and Data Management Capabilities Fuel PubMatic’s Competitive Edge
NEW YORK – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced that Forrester Research, Inc. has named it a leading sell-side platform.
PubMatic’s recognition was published in “The Forrester Wave: Sell-Side Platforms, Q4 2011,” which evaluated companies based on 34 criteria including the platform’s current offering, strategy and market presence.
“PubMatic has been leading the way for helping publishers maximize revenue for nearly five years and we’re delighted that our technology, innovation and commitment to service have been recognized by both Forrester and our clients,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “In the coming months, we will continue to deliver industry-leading products and services that help publishers navigate the increasing complexity of the digital marketplace.”
The analysts noted that while all leading sell-side platforms offer strong publisher controls and deep levels of reporting, PubMatic specifically “excels at yield optimization and serving publisher needs like audience data management.” The company stood out as the only technology provider whose data management capabilities were cited in the report.
“Leading publishers are increasingly adopting sales platforms that enable them to gain new insights into their media and audience to identify new sales opportunities,” said Kirk McDonald, President of PubMatic. “PubMatic provides one complete solution to meet these publishers’ needs and we will continue to lead this category by offering publishers even more ways to grow their businesses.”
PubMatic’s (www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.