Leading ad network DMG (DSNR Media Group) has launched an enhanced version of its Traffiliate for Mobile ad management platform for mobile advertising that uses machine learning to identify the best performing (conversions) media and automatically deliver enhanced media plans.
Shiny Ads, a premium advertising technology company, and Internet Brands, a new media company, today announced a partnership to integrate the Shiny Ads Programmatic Guaranteed platform into Internet Brands’ sites. Internet Brands is using the white-labeled Shiny Ads Self-Serve product to allow small advertisers to easily purchase inventory on select sites within the company’s Home and Careers categories, including Inhabitat.com, ModelMayhem.com, Weddingbee.com, Inhabitots.com, Ecouterre.com, and others.
Engagement rates for location-based features in rich media mobile ads nearly doubled in Q3 2012 (185 percent growth) according to new findings from Celtra’s quarterly Mobile Rich Media Monitor Report.
New findings from Nielsen NeuroFocus, a global leader in neurological testing for consumer research, reconfirm the multitasking and engagement theories of Millennial brains while showing how increased engagement and retention provide insights into how they interact with digital ads. Testing response to online advertising, Nielsen NeuroFocus found that Millennials responded stronger to dynamic ads than to static ads, compared with the Boomer age group.
appssavvy (www.appssavvy.com), an activity advertising technology company, today answered the question of native advertising’s scalability by surpassing 100 million prequalified users its adtivity platform reaches across the web, social and mobile. According to comScore and adtivity mobile publisher data, the native, activity advertising opportunity through the adtivity platform reaches 103.3 million monthly unique visitors, including 68.3 million on the web (November 2012) and 35 million on mobile.
PubMatic (www.pubmatic.com), the digital media platform company for publishers, announced that the iOS6 version of their iPad app is now approved by the Apple App Store and available for download. The PubMatic app, which is called MyReports, gives clients easy access and increased visibility into advertising revenue performance/trends across the guaranteed sales and discretionary sales channels of a publisher. The release of this app is another industry first brought to market by PubMatic.
ValueClick, Inc. (NASDAQ: VCLK) announced that its board of directors has named Mr. John Giuliani as the Company’s new president and chief executive officer, effective immediately.
many-based Mobile Performance Marketing Network KissMyAds [www.kissmyads.com], today reported preliminary insight into the affiliate side of its mobile network, highlighting strong growth in both the number of Publishers that are cooperating with it and the number of affiliates able to turn a lucrative profit. KissMyAds Founder and CEO, Florian Lehwald, stated “This is an important message to advertisers: If you are looking for mobile consumers, our reach is growing globally by the minute.”
A new case study examines how Adfonic relies on the Aerospike real-time NoSQL database to process more than 100 billion global ad impressions per month across nearly 250 million unique mobile users. The full Adfonic case study is available at: http://www.aerospike.com/why-aerospike/customers.
Incisive Media announced that the preliminary agenda for SES New York 2013, taking place March 25-28, is now live. Thousands of marketers and agency professionals are expected to gather at the Marriott Marquis for the leading digital media marketing conference.
