IRVINE, Calif. – Specific Media, a digital media company, announced that it has formed a multi-year strategic alliance with Nielsen Catalina Solutions, a leader in measuring and improving advertising performance…
HOPKINS, Minn. – Mediaspace Solutions has released its first application for the iPad and iPhone. The iPad and iPhone app provides convenient, mobile access for advertisers and allows them to…
adtivity embraced by 125+ publishers and advertisers, and delivering engagement significantly above industry average; fresh venture capital round to fuel growth and efforts to unlock and create new, display advertising…
Tablet AdInsights Measures Brand Impact of Tablet Campaigns for Advertisers, Agencies and Publishers STAMFORD, Conn. – InsightExpress, a leading marketing research and data analytics firm, announced the launch of Tablet…
Houston, New York & Atlanta Take the Lead, San Francisco/Bay Area Misses the Top 10 Cut In Time for the Holidays: ‘Mobile Shoppers’ Study Shows How Ubiquitous Data Spawns Savvier…
- More than 16,000 Votes Cast on iMediaConnection.com – Starcom, AKQA, Digitas, Razorfish, MediaStorm, Hyperfactory, 22squared, and iProspect Win Category Awards SCOTTSDALE, Ariz. – Questus took top honors as Agency…
EL SEGUNDO, Calif. – DIRECTV’s Nielsen ratings and demographic information are now easily accessible to agencies for direct response advertisers through CoreDirect DRTV software. DIRECTV has teamed up with direct…
Business Development and Experience Added to Board of Leading Interactive Video Advertising Technology Company San Jose – blurbIQ Inc., the leader in interactive gamification of video across the digital marketing…
NEW YORK – AOL Inc. (NYSE: AOL) and Ned Brody, Chief Revenue Officer, today announced the promotion of Jim Norton to head of AOL Sales. Effective today, Jim will be…
- Nielsen Online Campaign Ratings delivers GRPs allowing advertisers to measure video buys like TV and evaluate effectiveness using VideoHub’s brand performance capabilities – VideoHub is the first online video…
