Tablet AdInsights Measures Brand Impact of Tablet Campaigns for Advertisers, Agencies and Publishers
STAMFORD, Conn. – InsightExpress, a leading marketing research and data analytics firm, announced the launch of Tablet AdInsights, a pioneering new ad effectiveness solution that measures the brand impact of campaigns running across tablet devices.
A timely response to a growing industry need, Tablet AdInsights was born out of InsightExpress’ industry leading AdInsights® offering. Tablet AdInsights allows advertisers, agencies and publishers to measure the brand impact of tablet-focused campaigns against metrics such as awareness, message association, favorability, consideration and intent.
Tablet AdInsights recruits respondents directly from their device while surfing the Internet. Using the AdInsights proven test/control methodology, InsightExpress recruits the control group (unexposed) prior to the campaign and any potential exposure. Once a campaign launches, respondents for the test group (exposed) are randomly recruited.
“At InsightExpress, we believe in staying way out ahead of the curve, not only providing clients with the solutions they need today, but also the ones they will rely on tomorrow. Tablet AdInsights fills a significant industry gap by allowing advertisers, agencies and publishers to understand the effect of campaign exposure via these revolutionary devices,” said Drew Lipner, EVP, Group Director at InsightExpress. “Given our longstanding expertise in brand communications and mobile research, InsightExpress is uniquely positioned to lead the research community down this exciting path.”
“As we have witnessed the tablet phenomenon and experienced the profound effect on media, a critical need has emerged to measure ad-effectiveness. With Tablet AdInsights, we are able to measure an ad’s brand impact within this unique environment,” said Paul Borgese, Director of Research and Insights at The Weather Channel Media Solutions. “We have partnered with InsightExpress on our ad effectiveness initiatives for many years, and see Tablet AdInsights as an extension of the creativity and vision that sets them apart in the research industry.”
InsightExpress is an industry leading marketing research and data analytics provider specializing in the measurement of brand communications. The company’s proven approaches include message evaluation, advertising effectiveness, creative development and cross-media optimization. With vast industry expertise, proprietary methodologies and an exclusive platform, InsightExpress helps agencies, media and marketers optimize marketing initiatives across online, mobile and other media. Founded in 1999, InsightExpress is headquartered in Stamford, CT, with offices in San Francisco and New York. For more information, please visit our corporate Web site at www.insightexpress.com or our InsightfulAnalytics blog at http://blog.insightexpress.com/; you may also call us at 203.406.3233.