SAN FRANCISCO – Catalyst S+F, the unique “Marketing Capital” firm that provides marketing strategy and services that create value for companies that sit at the intersection of Madison Ave and Silicon Valley, today announced it has launched Good Buys Media a new business that offers publishers a unique way to connect with buyers and generate incremental revenue with weekly “media deals.”
“Think of us as a Gilt Groupe with flash sales for the media community. Good Buys Media (http://www.goodbuysmedia.com) targets media buyers searching for opportunistic and/or innovative buying opportunities against a targeted audience and helps them lock in special inventory at a special price,” says John Durham, Catalyst S+F’s CEO and Managing Partner. “The Good Buys Media service curates a collection of especially good media buys to a managed list of media buyers from agencies and brands on a weekly basis.”
For example via Good Buys Media’ weekly e-blast to 5,000 media buyers, Context Logic offered inventory on WISH, a social recommendation engine built on top of Facebook that surfaces up goods and services relevant to the consumer based on the consumer’s interests, friends, and context, well below its standard rate card cost. Similarly, See Jane Fly offered inventory at half-off for a limited time period on Wayfare a brand new quarterly online magazine that celebrates the journey of travel, offering endless inspiration, instant trip solutions, and the intersection of home, style, and travel.
“For publishers we provide an incremental bump in sales revenue, access to customers they may not currently be working with and a way of testing new inventory against established advertisers,” says Chris Arens, Partner and Client Services Director at Catalyst S+F. “For buyers we provide access to special opportunities for opportunistic budgets, access to innovative, exclusive deals they wouldn’t otherwise see and new testing opportunities without taking hundreds of meetings.”
Catalyst S+F (www.catalystsf.com) is a “Marketing Capital” firm that helps clients combine selling a product or service (Marketing) with sources of profit or benefit vs. the competition to produce ideas, intelligence and insights (Capital) that achieve an advantage in the areas of marketing, sales or consumer insights. A hybrid marketing services consultancy, structured like no other firm, Catalyst S+F brings intelligence, ideas and insights to sales, media and marketing for the purpose of providing an advantage in the marketplace for its clients. The privately-held San Francisco-based company was founded in 2007 by John Durham and Cory Treffiletti, who together, have nearly 40 years of marketing and sales experience, much of it in the digital media industry. Catalyst S+F, where the S+F stands for Strategy and Fundamentals, has grown substantially in the last year and currently has 12 clients.