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Archive for December, 2011
Major Expansion at In-Gaming Ad Leader Double Fusion
Acquires Social/Casual Gaming Platform NeoEdge, Adds Canadian Distribution and Opens NY Sales Office SANTA MONICA, Calif. – Double Fusion, the leading independent in-game advertising network, announced its acquisition of NeoEdge Networks, a pioneer in social and casual in-game advertising. This strategic acquisition of NeoEdge’s assets positions Double Fusion as the premier, comprehensive in-game advertising solution [...]
Nicolle Pangis Named President, 24/7 Real Media, Europe
NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced the appointment of Nicolle Pangis to the new role of President, Europe. Pangis most recently served as 24/7 Real Media’s EVP, Global Media and Technology Product Management with responsibility for the overall health and growth of the global media and technology businesses. She [...]
Holiday Ads from Auto Makers Fail to Impress Consumers, According to Ace Metrix
Non-luxury Ads Outperform Luxury Overall with Chevrolet Claiming Three of the Top Spots During Q4 MOUNTAIN VIEW, Calif. – In spite of the introduction of more than 150 new ads plugging new models and holiday promotions, automotive advertisers have experienced a lukewarm reception from U.S. consumers in Q4, according to Ace Metrix, the authority in [...]
Research and Markets: Global Advertising – Essential Resource for Top-Line Data and Analysis
DUBLIN – Research and Markets has announced the addition of the “Global Advertising” report to their offering. Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of [...]
Stanford Graduate School of Business Research: Lonely Shoppers Prefer Products Off the Beaten Track – in Private
STANFORD, Calif. – As we embarked on another holiday season, we’ve been once again deluged by images of groups of happy people socializing. But a large number of us faced the biggest shopping period of the year either alone or feeling lonely — an important fact largely overlooked by both consumers and the people who [...]
BrightEdge: Brand-Centric Google+ Pages Gaining Ground on Facebook While Social Circles See 50 Percent Month-Over-Month Growth
77 Percent of Top 100 Brands Now Have Google+ Pages, Up From 61 Percent Last Month San Mateo, Calif – BrightEdge, the leading site, search and social management platform for global enterprises, today released analysis showing that Google+ page creation amongst the world’s top 100 brands jumped in the last month from 61 percent to [...]
USA Today Sports Media Group Names Mark Kortekaas Senior Vice President, Digital
December 20, 2011 – USA TODAY Sports Media Group President Tom Beusse announced today that Mark Kortekaas has been named as the group’s senior vice president of digital. Kortekaas begins his new duties today. The USA TODAY Sports Media Group, created in January 2011, encompasses all sports initiatives across USA TODAY, as well as Gannett’s [...]
comScore and Buddy Media Join Forces to Help Brands Improve Social Marketing Optimization and Measurement
Strategic Partnership Combines Social Marketing Programs with Comprehensive Social Measurement Suite to Evaluate Campaign Performance NEW YORK, NY and RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, announced a strategic partnership [...]
New Study: Engaging Customers Online Creates Challenge for Advertisers
Independent Research Study Shows Leading Advertisers Driving Higher Online Brand Engagement With Rich Digital Media SAN RAFAEL, Calif. – A newly commissioned and recently released study conducted by Forrester Consulting on behalf of Autodesk (NASDAQ:ADSK) reveals that engaging customers online is becoming increasingly challenging for advertisers as consumers today are quick to compare content on [...]
New Research Reveals Internet’s Impact on Political Discourse and Advertising
Survey Shows Online Conversations and Debates are Driving Votes PALO ALTO, Calif. – Topix (www.topix.com), the largest local forum site in the U.S. and Equation Research, a leading market research firm, announce the results of a new study on the Internet’s impact on political persuasion, debate and advertising. The 2011 Politics Online Report asked over [...]
Specific Media Forms Alliance with Nielsen Catalina Solutions to Launch Largest Shopper-Based Platform for Online Video and Display Ads for CPG Advertisers
IRVINE, Calif. – Specific Media, a digital media company, announced that it has formed a multi-year strategic alliance with Nielsen Catalina Solutions, a leader in measuring and improving advertising performance using single source analytics, to launch Shopper Access, enabling advertisers to reach offline shoppers in the consumer packaged goods (CPG) category with both display and [...]
Mediaspace Solutions Announces iPad Application Offering Enhanced Solution Set for Advertisers
HOPKINS, Minn. – Mediaspace Solutions has released its first application for the iPad and iPhone. The iPad and iPhone app provides convenient, mobile access for advertisers and allows them to get real-time updates on their campaigns. Mediaspace clients will be able to use their iPad to search, view and filter past, future and current newspaper [...]
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