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Archive for November, 2011
Alchemy Social and Adform Offer Integrated Approach to Empowering Online Display with Facebook Ads
With 346 billion banner displays per quarter (Q1 2011) and a display market share of more than 30 %, there is no longer question whether advertisers should use Facebook, but rather how they can do it to their best advantage. Clients of the display advertising platform Adform http://www.adform.com are now able to obtain optimum results [...]
Guardian News & Media Tackles Convergence with Operative.One
A Leading World News Organization, Guardian News & Media to Run Both Print and Digital Media Businesses on Operative’s Platform New York, NY – Operative, the advertising business management company, today announced that Guardian News & Media Limited, one of the world’s leading news organizations, has selected the Operative.One platform to consolidate and run both [...]
Auditude Research Shows Online Video Commercials Drive Increased Revenue Opportunity From Positive Viewer Engagement
Video Monetization Data Reviews 11 Billion Online Video Impressions to Determine Viewer Reaction to Content Type and Length, Plus Ad Format and Placement PALO ALTO, CA – Auditude (www.auditude.com), the leading provider of video advertising technology and monetization for premium content owners and distributors, released a report showing online video publishers, content owners and distributors [...]
LG Electronics Expands Power of Brand Advertising with Interactive Smart TV Solution
LG Advertising Platform, Powered by YuMe’s Advertising Technology and Sales, Offers Comprehensive, Engaging Option for Developers and Advertisers ENGLEWOOD CLIFFS, NJ – Already a leader in Smart TV products, LG Electronics has expanded its offerings for television application developers, content distributors and advertisers with the world’s first integrated advertising platform for Smart TV applications. The [...]
YuMe to Power LG Electronics’ Global Smart TV Ad Platform, 1st Video Advertising Platform for Internet-Connected TVs; Announces Charter Advertiser Toyota
YuMe’s Operating System for TV 2.0 Enables Advertisers to Reach Consumers through LG Smart TVs, Blu-ray DiscTM Players, and Smart TV Upgraders REDWOOD CITY, CA – Heralding a first for the advertising industry, YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is [...]
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