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Archive for November, 2011
YuMe’s Ad Visibility Technology Guarantees Every Impression Counts, Enhances Video Brand Security
Industry-First Viewport Detection Technology and Other Video Advertising Essentials Optimize Campaign Performance and Viewer Experience REDWOOD CITY, CA – YuMe, the operating system for TV 2.0, today announced Ad Visibility capabilities to guarantee that brand marketers’ video ads are always visible to viewers, eliminating wasted impressions and ensuring higher ROI on their ad spend.
PointRoll Reports Record Growth in Pre-Black Friday Shopping
Data from PointRoll’s ShopLocal Technology Reveals 14 Percent Increase in Offers from 2010; Includes Significant Boost in Sunday Traffic and Page Views NEW YORK — PointRoll, a Gannett Company and the leading provider of digital marketing technology, reports record growth in online shopping this year as consumers dive into Black Friday deals early. PointRoll reported [...]
BrightEdge Announces Adobe Genesis Accredited Integration with Adobe Digital Marketing Suite
BrightEdge and Adobe Genesis collaboration delivers seamless integration between BrightEdge SEO and Adobe SiteCatalyst and Adobe SearchCenter+ SAN MATEO, Calif. – BrightEdge, the leading site, search and social management platform for global enterprises, today announced release of its BrightEdge Adobe®Genesis™ integration with the Adobe Digital Marketing Suite. Through Adobe Genesis integration with BrightEdge, customers will [...]
Millennial Media Releases Mobile Creative Tools for Brands and Agencies
mmStudio Extends Company’s Mobile Platform by Allowing Advertisers to Design Their Own Ad Units and Utilize Existing Creative or Third Party Rich Media Ads BALTIMORE & LONDON & SINGAPORE – Millennial Media, the independent leader in mobile advertising, announced mmStudio, a suite of mobile advertising tools intended to enable advertisers and agencies to easily deliver [...]
24/7 Real Media Announces Real-Time Bidding Capabilities
Delivers First Scalable Technology Solution Enabling RTB Within One Ad Management Platform NEW YORK – 24/7 Real Media, Inc., WPP’s ad technology company, announced the availability of real-time bidding (RTB) within its proprietary ad management technology, Open AdStream®. With this new capability, 24/7 Real Media delivers the first enterprise-level technology solution that enables real-time bidding [...]
Small Business Stuck in Neutral on Social Media
Study Finds Small Business Owners Use Social Media Personally, but Don’t Know How to Start Using It to Build Their Companies. The Solution is Listening for Simple Business Insights Online PONTE VEDRA BEACH, Fla. – While they use social media personally and believe it affects their businesses, the majority of small business owners don’t know [...]
India Mobile Advertising Market Discussed in New In-demand Report Now Available at MarketPublishers.com
LONDON – With the tremendous increase in digital advertising, mobile advertising too has seen some remarkable growth not only globally but also in India. More advertisers are seen to be embracing this medium due to its advantages such as user location targeting, multiple touch points with the consumer, knowledge of consumer usage and trends, one-to-one [...]
Largest Brand-Focused Mobile Advertising Network, Greystripe, Reporting 300% Increase in Bookings for Mobile Video Ads for Q4
Greystripe reports over 30 major brands now running mobile video ad campaigns on the Greystripe network SAN FRANCISCO – Since launching its mobile video ad format earlier this year, Greystripe, the largest brand-focused mobile ad network and a division of ValueClick Inc. (Nasdaq: VCLK), has seen an increasing number of brand advertisers flock to video.
Encore Media Partners to Speak on Mobile Marketing at IAEE’s Expo! Expo!
IAEE Annual Meeting & Exhibition 2011 LOS ANGELES – Encore Media Partners’ managing partner, Cristopher Levy, will present a session entitled “Leveraging Mobile Marketing to Drive Attendance, Engagement and Value” at the International Association of Exhibitions and Events (IAEE) Annual Meeting & Exhibition, Dec. 6 – 8, 2011, in Las Vegas.
Vizu to Power Real-time Brand Lift Measurement and Optimization in the Adap.tv Marketplace
Enhanced Offering Drives 84 Percent Brand Lift in Purchase Intent for a Leading Consumer Brand San Francisco – Vizu Corporation (www.brandlift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, announced that it has completed an enhanced integration with Adap.tv, the company that connects video [...]
Adform Revolutionizes European Display Advertising by Launching the First Pan-European Demand Side Platform
Adform has recently introduced features in real time bidding. By adding this, it has become the most comprehensive player in online display advertising in Europe and is now also a demand side platform. The market for so-called ‘real time bidding’ is estimated to represent up to six billion dollars in the US this year alone, [...]
Amplify Social Launches The Virtual Fan Network
Enables brands to associate With professional athletes for fast, low-cost, viral digital sports marketing San Francisco – Amplify Social, a San Francisco-based digital technology company, today announces the launch of The Virtual Fan Network a rich media content network that empowers brands to work directly with athletes to engage with their fan-base in short term, [...]
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