Home » Archives for October 2011
Archive for October, 2011
AdKeeper Presents: The Greatest Ads Ever
Consumers Can Vote For and “Keep” Their Most Favorite Ads NEW YORK (ADVERTISING WEEK) – As the eighth annual Advertising Week event kicks off, AdKeeper™ has unveiled its Collection of the Greatest Ads Ever. Culled from TV, print and digital, the collection is a celebration of the best creative campaigns seen online and offline over [...]
Ace Metrix Unveils Top Ads of Q3 2011
10th Anniversary of September 11th Becomes the Biggest Advertising Event of Q3; Poor Economic Climate Creates a Receptive Audience for Food Advertisers LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, today announced the Ace Metrix Quarterly Top 10 national ads for the third quarter of 2011, a list led by September 11th [...]
PubMatic Adds Kirk McDonald as President
Digital Publishing Veteran and Former President of Digital, Time Inc. Bolsters Leadership Team as PubMatic Recognizes Record Revenue Growth New York, NY – PubMatic (http://www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, announced today that digital publishing veteran Kirk McDonald has joined the company [...]
Shiny Ads Launches Audience Targeting, the World’s First White-Label Self-Serve Social Ads Platform
Shiny Ads announces the launch of its audience targeting & optimization solution called Shiny Ads Audience Targeting. The offering is an add-on to our core self-serve advertising platform and enables online publishers to take smaller ad buys for highly user-targeted ads by leveraging their user’s data and thus increasing revenue and performance.
Mocean Mobile Launches Publisher Annex to Extend Revenue and Audience Opportunities for Large-Scale Publishers Across the Globe
Publisher Annex Recruits Best-in-Class Mobile Web and App Developers to Guide Publishers on How to Build the Best Sites for Mobile Monetization and Create Engaged Mobile Audiences NEW YORK, NY and LONDON – Mocean Mobile, the standard in mobile ad serving, today announced the launch of the Publisher Annex, the first global industry group focused [...]
Banyan Branch Raises $1.7 Million Series A Funding Round
Social media agency attracts elite group of top investors to accelerate growth in key verticals and continue building scalable social media processes and technology SEATTLE, WA – Banyan Branch, a full-service social media agency that provides end-to-end marketing services for the world’s leading brands, today announced it has secured $1.7 million in growth funding from [...]
the Rubicon Project Reveals Global Research into the Online Advertising Market
Research Highlights the Growth of Programmatic Trading and the Rise of Demand-Side Platforms Taking 32% of Media Plans; Ad networks remain critical in overall digital strategy, taking an average 55% of online display advertising budgets from buyers across US and Europe LOS ANGELES – Online advertising is growing around the world according to research conducted [...]
EA To Unveil EA Legend Campaign Insights Suite at Advertising Week In NYC
Actionable Insights from EA Legend to Help Videogame Ads Compete for Premium TV Ad Dollars REDWOOD CITY, Calif. – Electronic Arts Inc. (NASDAQ: ERTS) today announced EA Legend, a dynamic platform developed to provide marketers with campaign and audience insights across mobile, social, online and console games reaching over 300 million* people worldwide. The insights [...]
Research and Markets: Advertising Strategies on Connected TVs – 3Q
DUBLIN – Research and Markets has announced the addition of the “Advertising Strategies on Connected TVs – 3Q” report to their offering. This report provides an early assessment of the U.S. connected TV advertising market. The report evaluates the main connected TV advertising business segments, assesses connected TV device usage, reviews connected TV advertising strategies, [...]
Keep in touch!