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Archive for October, 2011
Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4
Despite global macroeconomic woes, IgnitionOne releases positive Q3 Global Digital Media Report with continued growth predicted for Q4 NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% [...]
Famed Advertising Pioneer Richard Kirshenbaum to Publish on E-riginal Madboy, a Memoir of the Glory Days of Advertising
“A shimmering piece of work, in which the flash illuminates the creative act.” –Kirkus Reviews Open Road Media announces the release of the E-riginal Madboy by Richard Kirshenbaum, who jumped into the ad business in the days when advertising meant fame and fortune, scandals, greed, and glory. He quickly made a name for himself and [...]
The Tablet Wars Heat Up: Do Consumers Want to Play with Fire?
SodaHead.com Reveals Results of Consumer Poll on iPad vs. Kindle Fire Encino, CA, October 5, 2011 – SodaHead.com, the web’s largest opinion-based social community, today announced the results of a consumer poll detailing the public’s thoughts on the latest entrant into the tablet wars – the Amazon Kindle Fire. Overall, the results indicate that some [...]
Crisp Media Brings Adhesion HTML5 Ad Units to iPad
Launching 3D in an effort to end banner blindness NEW YORK – Crisp Media, a cross platform rich media advertising provider, announced today that it has added several new interactive features to its Adhesion ad units — including 3D, video and animation campaign capabilities. Adhesion is a persistent, above the fold overlay ad placement that [...]
At Stanford Conference, CEO Jack Ma says China’s Alibaba Wants to Acquire Yahoo
STANFORD, Calif. – In a wide-ranging talk, Jack Ma, chairman of China’s Alibaba Group, publicly declared his interest in acquiring troubled U.S. internet giant Yahoo, while also reflecting on his 12-year journey building an internet powerhouse that has transformed commerce for small businesses and consumers in China.
AOL Announces Partnership with VivaKi to Help Accelerate Online Video Ad Spend
Unique Collaboration Leverages VivaKi Research Initiative The Pool; Builds on ASq Success to Find Additional Video Ad Models to Support the Marketplace NEW YORK – AOL announced today that it has brokered a unique partnership with VivaKi, the strategic entity that combines the media and digital assets that sit inside of Publicis Groupe. This partnership [...]
Tremor Video Completes VideoHub Platform, Launching Comprehensive Brand Marketing Suite For Video Advertising
- Cross Network Measurement and Analytics System Now Available To All Advertisers and Agencies – Self Serve VideoHub Marketplace Enables Early Stage Video Advertisers To Buy In-stream Video With Ease NEW YORK – VideoHub, a division of Tremor Video, today made its full platform of video brand marketing tools and real-time analytics available to all [...]
IDG TechNetwork Selects Evidon as its Exclusive Provider of Compliance Services for the Interactive Media Self-Regulatory Program
Global Ad Network Signs Master Services Agreement with the Leading Regulatory Service Provider to Manage Compliance throughout the US and European Union NEW YORK – IDG TechNetwork today announced that it has chosen Evidon as the exclusive provider of compliance services for management of the Industry Self-Regulatory Program in the US, and the management of [...]
Vibrant, the Contextual Ad Leader, Names Former Top NY Times Co. Executive Cella Irvine New CEO
NEW YORK – Vibrant Media, the leader in premium contextual advertising, announced today the appointment of Cella Irvine as Chief Executive Officer. Irvine joins the fast-growing company as it continues to expand its global reach and suite of contextual ad solutions.
Komli Media and Jivox Announce Strategic Video Partnership across Asia-Pacific
Mumbai – Komli Media, Asia Pacific’s leading digital media technology platform, and Jivox, a leading cross-platform interactive video advertising company, today announced a strategic partnership through which Komli Media will be the exclusive partner of the Jivox Interactive Video platform in the Asia-Pacific region for video advertising.
Interview: Roy Pereira, Founder and CEO Shiny Ads, Introduces the New Shiny Ads Audience Targeting Platform
Shiny Ads (www.shinyads.com) has just announced the launch of their audience targeting platform; Roy Pereira has kindly agreed to give us more insights into this breakthrough product that helps publishers make the most of of their ad inventory.
AdJuggler, Inc., Names Chris Weiss VP, Product Management To Expand RTB-Enabled Ad Platform
ALEXANDRIA, Va. – AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, has display advertising veteran Christopher Weiss as vice president of product marketing. Mr. Weiss joins AdJuggler from LucidMedia, a leading demand-side platform (DSP), enabling numerous advertisers, trading desks, and agencies to leverage real-time bidding (RTB) and contextual user profiling [...]
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