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Archive for October, 2011
Mojiva Adds Three to its Board of Directors, Including Mike Perlis
Vision and Experience Added to Management Team of the Leading Mobile Advertising Technology Company NEW YORK – Mojiva Inc., parent company to the Mojiva mobile ad network and Mocean Mobile, a mobile ad serving platform, today announced the addition of three new members to its Board: Mike Perlis, President and CEO of Forbes Media, Mike [...]
24/7 Real Media Announces New Marketing Leadership
Peter Jurew, SVP Marketing; Sandy Drayton, Director of Communications NEW YORK – 24/7 Real Media announced today the appointment of Peter Jurew and Sandy Drayton to newly-created leadership positions within 24/7 Real Media’s expanded global marketing organization.
comScore Reports August 2011 US Mobile Subscriber Market Share
comScore Releases Report “iPhone 5: Implications for the Operator Industry” RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than [...]
IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
IAB Delivers on Promise to Build Rich and Powerful Canvas for the Next Generation of Interactive Brand Advertising IAB MIXX Conference & Expo 2011 NEW YORK – Launching its groundbreaking Rising Stars Display ad units this past February, the Interactive Advertising Bureau (IAB) pledged that it would drive a creative transformation of the interactive advertising [...]
YuMe Launches New Standard in Pre-Roll; Incorporates Social and Interactivity to Increase Audience Engagement
Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base [...]
Federated Media Publishing To Acquire Lijit Networks
Combined Entity Will Power More than 77,000 Independent Publishers Across the Web Via Comprehensive Advertising, Analytics and Reader Engagement Tools SAN FRANCISCO – Federated Media Publishing, which powers the best of the Independent Web, today announced the acquisition of Lijit Networks, Inc. Lijit is a leading provider of advertising services, audience analytics and reader engagement [...]
Madison Avenue Advertising Walk of Fame Announces 2011 Inductees
Allstate’s “Mayhem” and the Coca-Cola Polar Bears 2011 Favorite Icons “What Happens Here, Stays Here” and “What’s In Your Wallet” Win Favorite Slogan Category NEW YORK – Today, beloved icons in the advertising world, Allstate’s “Mayhem” and the Coca Cola Polar Bears , along with fan favorite slogans “What Happens Here, Stays Here” from the [...]
2011 IAB MIXX Awards Winners Announced
62 Groundbreaking Interactive Advertising Campaigns and Single Executions Honored in 25 Categories Best-in-Show Goes to American Express OPEN & CP+B and DIGITAS for “Small Business Saturday” NEW YORK – A stellar collection of leading-edge brand marketers and agency creatives came together tonight at a sold-out gala to celebrate the winners of the seventh annual MIXX [...]
SES Chicago Conference Offers e-Commerce Sessions on Innovative Strategies and Tactics to Maximize ROI
Special Registration Discount Being Offered Through October 21 SES Chicago 2011 CHICAGO – At SES Chicago, taking place November 14-18, 2011 at the Hyatt Regency Chicago, Incisive Media is programming an Accelerator Track consisting of presentations and panels on the latest trends in e-commerce. Given by experts in analytics, site usability, and other aspects of [...]
Michael Lebowitz, Big Spaceship CEO & Founder, Named New Chair of IAB Agency Advisory Board
Seven New Members Also Join Elite Industry Group, Formed to Bolster Dialogue Between Publishers and Creatives and Other Agency Voices IAB MIXX Conference & Expo 2011 NEW YORK – Michael Lebowitz, Founder and CEO of Big Spaceship, is the new chairman of the IAB Agency Advisory Board, a consultative body formed by the Interactive Advertising [...]
Datalogix Taps Nielsen and comScore Execs to Drive CPG Offerings
DLX CPG positioned to lead marketers towards digital future WESTMINSTER, Colo. – Datalogix, the leader at integrating database marketing and digital media, has expanded its commitment to the CPG vertical with the hiring of Rob Holland as General Manager and Ashley Grace as head of Client Solutions.
NetBooster Selects Marin Software as Online Advertising Platform
French based NetBooster, Europe’s largest independent search marketing agency, selects Marin Software as their online advertising management platform across Europe. PARIS – Marin Software, the leading online advertising management platform, has today announced that NetBooster, a leading European digital marketing agency, has chosen Marin Software’s Enterprise Edition platform for their search campaigns across Europe. The [...]
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