Home » Archives for October 2011
Archive for October, 2011
Former SVP/GM at Monster, Rick Cotton, Joins adBrite as Chief Revenue Officer
Digital Ad Sales Veteran Adds Experience and Leadership to adBrite’s Executive Team to Drive Massive Publisher Adoption of Real-Time Pricing Technology San Francisco, Calif. – adBrite® (www.adbrite.com), the largest independent ad exchange, today announced that digital ad sales veteran Rick Cotton has joined the company as Chief Revenue Officer (CRO). Rick has nearly two decades [...]
Mobile Display Advertising More Effective Than Online
Dynamic Logic Reveals Increasing Importance of Mobile Creative at Advertising Week’s “Mobile Media Summit” and Offers Insight on Factors that Drive Successful Mobile Campaigns NEW YORK – Mobile display advertising broadly outperforms online display advertising, according to a new study revealed by Millward Brown’s Dynamic Logic at Advertising Week’s Mobile Media Summit on Wednesday. The [...]
Interview: Scot McLernon (Chief Revenue Officer, YuMe) Explains How New Video Ads Formats Can Increase Brand Engagement
Following YuMe’s recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe’s Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads. Otilia Otlacan: YuMe has just launched three ad units, all focused on increasing the brand engagement [...]
Issuu Launches Adpages, Combining the Beauty of Print With the Power of Digital
Simple, cost-effective advertising tool maximizes promotion resources NEW YORK – Issuu, a leading magazine, catalog and newspaper digital publishing platform with more than 50 million monthly users, today announced the launch of Issuu Adpages, a tool that gives publishers the power to leverage their existing publication investment. An easy-to-use, affordable distribution network, Issuu Adpages allows [...]
aiMatch’s Audience Targeting Enhances Advertising Intelligence for Publishers
Comprehensive, industry-leading ad-delivery platform becomes even more powerful RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Sales Order Management, Simulation-Based Forecasting, Business Intelligence and Data Visualization, now also includes Audience Targeting.
Former Yahoo! Vice President, Finnegan Faldi, Joins Datalogix as Chief Operating Officer
WESTMINSTER, Colo. – Datalogix, the leader at integrating database marketing and digital media, has hired Finnegan Faldi as Chief Operating Officer. This announcement comes on the heels of the appointments of Nielsen’s Rob Holland as General Manager, DLX CPG and comScore’s Ashley Grace as head of CPG, Client Solutions, as Datalogix continues to build out [...]
Research and Markets: Top 300 Advertising Agents Industry (Europe)
DUBLIN – Research and Markets has announced the addition of Plimsoll Publishing Ltd’s “Top 300 Advertising Agents Industry (Europe)” report to their extensive offering of industry profiles.
RAMP CEO Tom Wilde to Present at Digital Content Monetization East Conference
“Play it Forward” presentation to provide a view of the future of the online video experience WOBURN, Mass. – RAMP, the industry’s leading Content Optimization platform for major online media publishers, today announced that RAMP CEO Tom Wilde will be presenting at the upcoming Digital Content Monetization East Conference in New York. Mr. Wilde’s presentation [...]
Marin Software Introduces Certification for Large-scale Digital Marketing Agencies
Certified Agency Program first to pair brands with online marketing agencies fully trained on industry’s leading ad management platform
TagMan Names Maggie Neuwald Vice President, Product Marketing and Partnerships
NEW YORK, NY — TagMan (www.tagman.com), the global leader of tag management, today announced that it has appointed former [x+1] and Yahoo! executive Maggie Neuwald as vice president, product marketing and partnerships. In this role, Neuwald will oversee and broaden TagMan’s partnerships with digital marketing and technology providers, while identifying new market opportunities and ensuring [...]
Improve Digital wins the Deloitte Rising Star Award 2011
Amsterdam – Following companies such as TomTom, Intelius and Pinnacle, Dutch founded company Improve Digital (www.improvedigital.com), has been awarded last night the Deloitte Rising Star 2011. The technology company helps web publishers to generate more revenues from online advertising.
Craig Dubow Resigns as Chairman and CEO of Gannett
Marjorie Magner Named Chairman; Gracia Martore Named CEO McLEAN, VA – Gannett Co., Inc. (NYSE: GCI) today announced that Craig A. Dubow, chairman and chief executive officer, has resigned due to disability. Dubow had taken a leave of absence on September 15 to address continuing issues relating to prior medical conditions.
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