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Archive for October, 2011
Mid-roll Video Ads Have Highest Completion Rates According to VINDICO Online Video Ad Study
Advertisers see 93% completion rates for mid-roll video ads in long-form content. New York, NY – According to a new study by VINDICO, the leading online video ad management platform, mid-roll video ads offer advertisers higher performance than pre-roll or post-roll video ads within long-form video environments. VINDICO analyzed millions of video ad impressions within [...]
24/7 Real Media Closes the Gap Between Online Publishers and Advertising Dollars
24/7 Connect offers an automated pipeline between advertising spend and premium inventory NEW YORK – 24/7 Real Media announced its new offering, 24/7 Connect: an exclusive pipeline between digital advertising spend and premium inventory. With the 24/7 Connect offering, 24/7 Real Media expands upon its proprietary technology platform, Open AdStream®, to facilitate relationships between world-class [...]
[x+1]‘s Media-Aware Home Pages Connect Display Media, Website User Experiences to Improve Engagement, Conversion
Unique capability utilizes contextual data to deliver relevant, personalized online experiences, increasing site and media effectiveness NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced the availability of Media-Aware Home Pages, a new solution that connects display media experiences with personalized website messaging by going beyond clicks to leverage user interactions across the entire [...]
Marin Software Report Reveals iPad and Tablet Users Click on More Search Ads
Compared to desktops, paid search ads targeted at tablet devices provide advertisers a 37 percent higher click through rate at a lower average cost SAN FRANCISCO – Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today released the findings of its Paid Search Quarterly Benchmarking Report, which finds iPad [...]
Publishers See 20 Percent Lift in 2011 Display Ad Revenue Due to RTB, According to Global Online Advertising Research by the Rubicon Project
Nearly half of digital publishers sell inventory via RTB and two thirds through advertising networks; 40% of publishers report higher rate card prices vs. 2009 LOS ANGELES – Online publishing is thriving according to global research by Econsultancy and the Rubicon Project published today, with 73% of publishers saying online display advertising revenue has gone [...]
ValueClick Media Expands Retail Focus; Opens Offices in Minneapolis and Arizona
Senior Account Executives Jeff Zoss and Brenda Sitzman to Lead Latest Expansion WESTLAKE VILLAGE, Calif. – ValueClick Media, a division of ValueClick Inc. (Nasdaq:VCLK), is pleased to announce the opening of two new offices in Minneapolis, Minnesota and Phoenix, Arizona. The Minneapolis office will be led by Jeff Zoss, formerly of MyPoints and CoolSavings; the [...]
Global Ad Spend on Real-Time Bidding (RTB) will Rise to $6.5 Billion by 2015
Research Unveiled at PubMatic’s Ad Revenue 4 Conference Today From IDC Forecasts Inevitable Transition of Premium Inventory to be Sold via RTB New York – PubMatic (www.PubMatic.com), a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, today released a study conducted with research firm IDC showing [...]
Upstream Research Shows that Three Quarters of Marketers Think Customers are More Likely to Respond to a Gamified Approach
Yet only a quarter have ever used game mechanics in their marketing campaigns ad:tech London 2011 LONDON – Research results from global marketing technology and solutions company Upstream, have found that despite three quarters (78 per cent) of marketers believing that customers are more likely to respond to game-based marketing mechanics, only a quarter (27%) [...]
Young & Rubicam Selects SumTotal to Drive Company’s Global Strategy
SumTotal Systems to Provide Targeted Learning and Development to More Than 13,000 Employees in 360 Offices Around the World for Young & Rubicam Brands GAINESVILLE, Fla. – SumTotal® Systems, Inc., the innovator in strategic Human Capital Management (HCM) solutions, today announced that Young & Rubicam Brands (Y&R) has selected SumTotal to build core business disciplines [...]
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
AdEffx Offline Sales Lift™ Shows Median Retail Sales Lift of 21 Percent for CPG Brand Campaigns Analyzed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, released results of multiple studies measuring the offline sales [...]
VivaKi and Evidon Announce New UK and European Partnership
LONDON – VivaKi, one of the leading media and digital communications organisations in the world, today announced an agreement with Evidon to power compliance with the EU ePrivacy Directive in the UK and throughout Europe. This agreement extends the US Preferred Provider agreement between the two companies.
AOL Video Launches Editors Room: New Video Platform Allows Digital Publishers Opportunity to Monetize Video Embeds
Announces Over 20 Content Partnerships Including BBC, blip.tv, Bonnier and GigaOM NEW YORK – AOL Video today announced the launch of Editors Room, a new platform for the embed video market that allows editors the opportunity to add premium, brand safe video to every page and digital publishers the opportunity to generate additional revenue on [...]
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