Industry-First Solution Enables Publishers to Combine Traditional Models for Top-Revenue Generation
LAS VEGAS – CPAlead, a premier online marketing company that specializes in digital content monetization, today announced the launch of The Spotlight Tool, a first-of-its-kind digital content monetization tool that provides content owners with a monetization solution that captures the attention of the audience, unlike traditional display advertisements that are often seen as background noise. It is the first solution to allow for the combination of cost per click, cost per mille, cost per action and cost per view models in an effort to generate the highest revenue possible without having to select one method over another. The solution aggregates all existing monetization models into one tool, giving content owners the ability to generate optimal revenue.
The Spotlight Tool suits both publishers and users, as it allows publishers to deliver premium content to users without charging them directly, which yields substantially higher conversion rates given the integration of all traditional monetization models. Users are presented with advertisements in a unique, non-intrusive fashion, which they are able to either interact with or bypass until arriving at the content of their choice. The publisher has full control over how many advertisements will appear, types of advertisements, and design to ensure it is as targeted and relevant to their user as possible.
Unlike other display advertisements that act as background noise on a page and may not garner attention, The Spotlight Tool guarantees increased user attention by placing a virtual spotlight on the advertisement. Because it is fully customizable and able to match the look and feel of the content owner’s website, it ensures a streamlined user experience.
“CPAlead is at the forefront of content monetization innovation, and The Spotlight Tool is no exception,” said Peter Tarr, chief global strategist for CPAlead. “Never before has a publisher been able to use all existing methods of content monetization in one tool. We are confident that The Spotlight Tool will bring our publishers great success, as well as ensure they are retaining users because they are not charged for the content they wish to view. We look forward to our continued collaboration with publishers and advertisers to bring the most innovative tools to market.”
Founded in 2006, CPAlead is a premier online marketing company that specializes in digital content monetization. CPAlead’s flagship solution is The Content Locker, which delivers advertiser-sponsored content such as surveys, quizzes, games or purchase offers that can be completed by a consumer in exchange for premium content as opposed to traditional payment methods. On a lead to lead basis, the CPAlead platform generates exponentially greater revenues for publishers than industry leading cost per click, pay per click or cost per mille models.
A longstanding player in the content monetization market, CPAlead created the online virtual currency monetization space, where end-users interact with offerings to earn virtual currency. Today, with more than 150,000 publishers globally, CPAlead continues to reshape the digital marketing space by innovating and delivering new solutions to both web publishers and advertisers alike.