LONDON – VivaKi, one of the leading media and digital communications organisations in the world, today announced an agreement with Evidon to power compliance with the EU ePrivacy Directive in the UK and throughout Europe. This agreement extends the US Preferred Provider agreement between the two companies.
This partnership enables all clients of VivaKi agencies, which include Starcom MediaVest Group, ZenithOptimedia, Razorfish and Digitas, to deploy in-ad notice including the IAB EU’s AdChoices Icon programme. The icon is executed seamlessly via the agency to give consumers the highest degree of transparency and control available on the market.
Evidon is the world’s first and largest provider of privacy and compliance solutions for digital media, and creates a platform for companies to comply with the European ePrivacy Directive, industry self-regulatory programmes, and to audit and manage website cookies. VivaKi is the leading media and digital agency in the US self-regulatory programme, delivering billions of in-ad notice impressions served on behalf of their clients, and this agreement will affect a broad range of companies across a variety of verticals including automotive, finance, retail, CPG and pharmaceutical.
Marco Bertozzi, EMEA Managing Director for the VivaKi Nerve Center, comments: “We have been using Evidon’s solutions in the US for some time and our clients are pleased with the results. We are now looking to strengthen and expand our strategic relationship, as part of our commitment to ensure best practice in the area of online privacy. VivaKi is a strong supporter of privacy controls and we support our clients’ desire to empower consumers to make informed decisions about their information use online, while complying with the ePrivacy Directive”.
CEO of Evidon, Scott Meyer, adds: “This decision by VivaKi to extend the agreement with Evidon into the UK and Europe further underlines our leading market position and track record of exceptional delivery of results. Evidon works in tandem with VivaKi’s agencies and the VivaKi Nerve Center’s Audience On Demand team to educate and implement the OBA solution for clients in the US, and we are excited to expand this support to the European market. We look forward to delivering privacy and compliance solutions on behalf of their extensive list of clients”.
VivaKi is part of Publicis Groupe (Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index) the world’s third largest communications group.
VivaKi aggregates the marketplace influence of four autonomous brands, including two global media agency networks: ZenithOptimedia and Starcom MediaVest Group; and two leading digital marketing agencies: Digitas and Razorfish. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world. VivaKi also includes a Talent & Transformation Practice, which leverages the scale of the VivaKi brands to develop and deliver tools and approaches designed to attract, develop, train, motivate and reward the world’s best people.
For more information, please visit www.vivaki.com
Evidon is the world’s first and largest dedicated provider of privacy and compliance solutions for digital media.
The company provides strategy and technology to help leading brands, agencies, publishers, and solutions providers comply easily with privacy law and self-regulatory “Ad Choices” programs across North America and Europe. Evidon serves Ad Choices notice on billions of impressions on behalf of these businesses—in the U.S. and in local languages across Europe—giving consumers transparency into and control over how their information is used online. With insights fuelled by its popular Ghostery browser extension and its rich, 800+ company privacy database, Evidon also helps businesses control their audience data.
By protecting themselves and empowering consumers, businesses build their brands and improve results. For more information, please visit www.evidon.com