Company Offers Portfolio of Interactive Ads for Engagement Across Online, Connected TV and Mobile Platforms
REDWOOD CITY, CA – YuMe, the leading relevant video advertising technology company, today announced the availability of new product offerings focused on increasing brand engagement impact of video ads. The new initiative, YuMe Ads, consists of an entirely new base pre-roll unit that features automatic hooks into Facebook, Twitter, YouTube campaigns and features supplemental brand awareness and response elements. Additionally, other units in the YuMe ad portfolio include Ready-Made, quick to market experiences that incorporate key interactive features, and a brand new Custom-Made offering that lets brands create one-of-a-kind video advertising experiences.
YuMe’s unique player technology and video ad framework enables brands to offer interactive experiences natively on publisher sites, providing advertisers with scale across three screens — mobile, online and TV, reaching audiences wherever they are consuming video content.
“Consumers are actively consuming online video and brand advertisers are getting more adventurous and creative about their cross-screen video ad campaigns and offering consumers more ways to interact with their brands,” said YuMe CEO Jayant Kadambi. “These new interactive video ad formats will help brands connect the dots and engage with consumers more fully wherever they are viewing content—whether it be on their phone, PC or TV.”
“With YuMe Ads, we were able to successfully combine both engagement and response objectives in one unit that led to stronger brand recall and purchase intent in a single execution,” said Kelley Elizabeth Train, Group Digital Director for Omnicom PHD. “We have already experienced a 20 percent increase in viewer downloads and trial sign-ups from the custom ad units as opposed to just the traditional video and companion banner. Moving forward we aim to leverage highly interactive ad units in more unique ways to allow the media buys to feel richer and have the ability to answer multiple business objectives.”
Three New Units
YuMe Ads includes three distinct category ad offerings with interactivity and standardized cross-platform compatibility.
· YuMe Pre-Roll: Enhances traditional pre-roll and supports up to three interactivity options, from a rich set of options, with zero turnaround time and no pricing surcharge. Optional interactions include: Facebook, Twitter, YouTube, Special Offers, and Store/Dealer Locator and more.
· Ready-Made: Quick to market for advanced mix-and-match capability and builds off existing pre-roll video with support for special in-player web API integrations (Twitter, Google, YouTube, etc.).
· Custom-Made: Built to order signature ad units with massive in-player interaction and flexibility around branding. Also supports special in-player web API integrations.
As brands build extensive campaigns that encompass Twitter, Facebook, YouTube and other social content sites, video campaigns are an important portal into their broader campaigns. With the new YuMe pre-roll, brands will be able to select up to three optional links as overlay buttons on their video ads, including Twitter, Facebook, YouTube, other websites, offers, and dealer/retail information. This format replaces the current pre-roll format from YuMe and commands the same CPM as a traditional video-only pre-roll.
Ready-Made and Custom-Made Units
Ready-made ad units extend flexibility for multiple video combinations, enabling the addition of sophisticated animations, social and interactive features, and supplemental videos and even rendering a microsite experience in the player. Encompassing some of YuMe’s most popular formats such as PowerRoll, an interactive banner across the bottom of the pre-roll, and InSynch formats that synchronize with other elements of a page, ready-made ad units now include more interactivity and extend to the mobile environment with all new Tap2Motion and 2Motion ad units.
Custom-made ads provide a wholly unique experience, enabling endless creative options specific to the brand and their desired viewer experience. In addition, YuMe’s built-in advanced analytics track all user interactions and provides multi-level insight to marketers seeking to measure their brand impact, such as interaction rates, brand lift, campaign ROI and overall viewer engagement.
For more information on YuMe Ads, please visit: http://www.yume.com/ad_gallery_all.
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe’s patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, unique YuMe Ads and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter, or like YuMe on Facebook at www.facebook.com/YuMevideo.
Latest posts by Otilia Otlacan (see all)
- New Kantar Solution Optimizes Campaigns Based On Impact - May 23, 2013
- DataXu Introduces the Industry’s First Algorithm Marketplace - May 23, 2013