DLX CPG positioned to lead marketers towards digital future
WESTMINSTER, Colo. – Datalogix, the leader at integrating database marketing and digital media, has expanded its commitment to the CPG vertical with the hiring of Rob Holland as General Manager and Ashley Grace as head of Client Solutions.
“The opportunity to help CPG companies more precisely reach online audiences with relevant offers, while measuring the resulting sales lift, is massive,” said Eric Roza, President, Datalogix. “Over the past three years, Datalogix has cracked the code on leveraging Point-Of-Sale data to address this opportunity. I’m thrilled to have two of the CPG industry’s brightest minds leading the charge to bring the power of purchase-based, 1:1 marketing into the digital era.”
Most recently Nielsen’s SVP, Global Retail and Shopper Practice, Holland previously oversaw the HomeScan Panel business among numerous executive positions within the consumer product groups across North America for The Nielsen Company. He also held senior positions at both Safeway and The Clorox Company.
As General Manager, Consumer Products, Holland has full ownership of Datalogix’ suite of audience and measurement solutions for the CPG industry, serving retailer and manufacturer advertisers.
Ashley Grace, formerly VP of the Advertising Research Systems division for comScore, will report to Holland and lead Datalogix CPG and Healthcare client solutions. In this capacity, Grace will partner with manufacturers to create and execute digital programs which drive measureable in-store sales lift through purchase-based audience definition and reach.
“Datalogix is making that critical connection between online advertising and in-store sales that is essential for companies investing in digital,” said Rob Holland. “As marketers continue to shift more dollars online, Datalogix will improve their effectiveness by finding the right audiences and providing real accountability with the measurement of in-store sales impact. I’m thrilled to help lead the industry through this game changing transition.”
Datalogix is the leader at integrating database marketing and digital media. Its mission is to leverage the power of purchase-based audience targeting to drive measurable online and offline sales. The company offers audience segmentation and integrated programs directly and through all leading digital media companies. Datalogix is based in Westminster, CO, with offices in New York, Boston and Chicago. For more information, visit www.datalogix.com.