Shiny Ads announces the launch of its audience targeting & optimization solution called Shiny Ads Audience Targeting. The offering is an add-on to our core self-serve advertising platform and enables online publishers to take smaller ad buys for highly user-targeted ads by leveraging their user’s data and thus increasing revenue and performance.
With the launch of the Shiny Ads Audience Targeting, online publishers have the same ability to offer highly targeted social ad platform that the large social networks do. The new Shiny Ads Audience Targeting offering acquires user data, targets on that rich user data and also has an innovative prediction engine that in real-time calculates which ad would obtain the highest performance for the curent viewer based on rich user data and historical data from similar users.
“We are very excited about the launch of Shiny Ads Audience Targeting which is the first offering of it’s kind to be delivered directly to online publishers” said Roy Pereira, Founder & CEO, Shiny Ads, “It is further extension of our mandate to provide publishers with automation tools for the monetization of their premium inventory.”
Shiny Ads Audience Targeting is built to be scalable and able to handle complex targeting and optimization calculations in real-time. It is the first advertising technology entirely built on the brand new event-based persistent architecture called node.JS which gives the product tremendous speed and makes real-time machine learning with big data a possibility. Shiny Ads Audience Targeting is available to online publishers with registered users with optional gender, age, location and other information.
About Shiny Ads
Shiny Ads is an advertising technology company specializing in sell-side automation of premium inventory. Our award-winning Self-Service Advertising Platform is our core product offering. With Shiny Ads, smaller advertisers are able to quickly and easily purchase advertising without the need of industry knowledge, graphic designers, or a large budget. Shiny Ads is NOT an ad network, nor do we solicit directly from advertisers or ad networks. We are solution provider that supports your direct sales team and works in conjunction with your ad network – providing online publishers with access to an untapped revenue stream. Visit our website at ShinyAds.com or check out our demo at vimeo.com/shinyads/intro.