Consumers Can Vote For and “Keep” Their Most Favorite Ads
NEW YORK (ADVERTISING WEEK) – As the eighth annual Advertising Week event kicks off, AdKeeper™ has unveiled its Collection of the Greatest Ads Ever. Culled from TV, print and digital, the collection is a celebration of the best creative campaigns seen online and offline over the past century.
AdKeeper is inviting viewers to vote on the Greatest Ads Ever Collection by selecting – or Keeping – their favorite ads and commenting. Each month AdKeeper will organize the Greatest Ads Ever Collection based on the number of Keeps each ad receives.
“This is an attempt at the impossible, a definitive set of the world’s greatest ads,” says AdKeeper Chief Marketing Officer, Bruce Winterton. “With ads spanning the twentieth and twenty-first centuries, representing Rosie the Riveter through the introduction of the Apple iPod, this collection gives us a chance to reflect and appreciate the creative spirit that drove these campaigns.”
In a world where ads are content and everything is socialized, AdKeeper’s Collections are a new approach to organizing the best ads across multiple platforms in one place. The Greatest Ads Ever Collection is also a way of immortalizing ads that warrant being saved for all time.
In addition to the Greatest Ads Ever Collection, AdKeeper has created other Collections that let consumers control when and where they engage with advertiser messaging. These include:
· Deals & Coupons
· Fall Shopping
· For Moms
· Travel
· Home & Garden
About AdKeeper
AdKeeper is a free online advertising service that enables Web users to engage with advertising on their own time and terms, while improving their overall content experience on the Internet. Scott Kurnit, one of the nation’s most successful media entrepreneurs and the founder of About, Inc., founded AdKeeper in March 2010. AdKeeper is backed by more than $40 million in venture funding from Oak Investment Partners, DCM, TrueVentures, Spark Capital and First Round Capital. The company is based in New York City. For more information, visit www.AdKeeper.com.
