Publisher Annex Recruits Best-in-Class Mobile Web and App Developers to Guide Publishers on How to Build the Best Sites for Mobile Monetization and Create Engaged Mobile Audiences
NEW YORK, NY and LONDON – Mocean Mobile, the standard in mobile ad serving, today announced the launch of the Publisher Annex, the first global industry group focused on helping publishers extend their revenue opportunities into mobile. The group’s members include AirKast, Applico, FreeRange Communications, Golden Gekko, The Hyperfactory, Polar Mobile, Trilibis Mobile, Wapple and ZuMobi. They all exemplify the deepest expertise in mobile web and app development and will collaborate on regular initiatives such as white papers, regional presentations and direct consultations to large-scale publishers looking to improve their current mobile web or app presence, or to enter into the space for the first time. The group is scheduled to present a workshop at IAB MIXX on Tuesday, Oct. 4, 2011.
“Mobile publishing and application development is one of the biggest opportunities the industry can embrace right now — the better the mobile sites and apps, the better the audience engagement and opportunity to monetize,” said Dave Gwozdz, CEO of Mocean Mobile. “The Publisher Annex will provide the guidance that large-scale publishers need to fully capitalize on the mobile opportunity worldwide.”
The Publisher Annex, which is best equipped to develop solutions for publishers experiencing more than 10 million page views per month from wireless devices, offers a group of the most innovative mobile web and app developers, along with experts in mobile monetization. The launch members comment on the impact this initiative will have on the industry below:
“As one of the largest mobile app networks with over 900 customers made up of Fortune 1000′s media companies, AirKast is excited to be part of Mocen Mobile’s Publisher Annex. We see this as a great initiative to bridge the gap between the world of mobile publishers and advertisers.” — Larry Leung, CEO
“Applico is glad to be working with Mocean Mobile. The Publisher Annex will provide a much needed resource to many companies and it goes hand-in-hand with Applico’s mission to bring our clients into mobile with ease and efficiency.” — Alex Moazed, President and CEO of Applico
“FreeRange360 is pleased to be partnered with Mocean for this shared opportunity to engage our potential audience and further contribute to the overall impact on traditional advertising, marketing, and media streams.” — Jon Maroney, CEO
“Mobile is the world’s fastest growing industry, with new technologies, solutions and companies appearing every day. In such a landscape, finding and working with the best partners is crucial for success. Golden Gekko, as the global leading mobile web and app developer, is very excited to be part of the Publisher Annex network. Mobile is a huge opportunity for the publishing industry, and to offer easy access to best of breed partners for mobile initiatives will be a great advantage for everyone involved.” — Miguel Banuelos, Director of Accounts – US, Golden Gekko
“It’s great to see a company like Mocean Mobile pulling together various parties across the ecosystem to help make publishers’ lives easier. As we know, consumers need great mobile destinations with great content, and Mocean Mobile is helping make this happen by providing a seamless process to publishers.” — Geoffrey Handley, co-founder and CEO, The Hyperfactory
“Polar is excited to work with Mocean Mobile on the Publisher Annex. As a long-standing partner, we look forward to evangelizing great mobile technology for content producers.” — Marlon Rodrigues, Director of Alliances at Polar Mobile
“Today’s consumers are incredibly mobile-savvy. Marketers and content providers who’ve launched mobile programs have seen their customer engagement and retention rates improve, thus resulting in increased revenues. With Publisher Annex, those new to mobile can also take advantage of this emerging, high-impact channel.” — Ted Verani, SVP of Sales and Marketing at Trilibis Mobile
“Mobile web publishing is going to the next level and the Mocean Mobile initiative is key to the ongoing growth of the industry. We are delighted to be part of Publisher Annex, which we believe will be hugely successful.” — Rich Holdsworth, Wapple, CEO
About Mocean Mobile
Mocean Mobile created the first technology platform that streamlines publishers’, developers’ and app stores’ mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media providers to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, and AdMob, with more than 100 years of collective experience in online and mobile advertising and technology. It operates under parent company Mojiva Inc., which has a total of $35 million venture funding from Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments.