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Archive for October, 2011
Martini Media Paves Way for Premium Brand Advertising on Long-Tail Sites
Sophisticated platform enables branding in multimedia to the most powerful audience online, so niche publishers can attract rich media ads from top marketers. NEW YORK, NY – Martini Media (www.martinimediainc.com), the platform for reaching people who buy, spend and share the most online, is bringing premium brand advertising to niche media in a systemic way [...]
Casale Media: DVA to Grow 25% Over the Next 12 Months
Survey of Advertisers and Agencies Shows Increase in Video Ad Spend in the Next Year, But More Than One Third of Advertisers Struggle with Planning, Creation and Execution NEW YORK – Casale Media Inc., a leading premium online media company, published a research brief showing that advertisers and agencies will increase spending on digital video [...]
AdMedia Partners Advises Retail Marketing Agency GA|PRC Group in Acquisition by PE Firm RFE Investment Partners
M&A firm advises a leading advertising and marketing services agency to national retailers in platform acquisition by private equity firm NEW YORK – M&A firm AdMedia Partners announced it acted as exclusive financial advisor to GA|PRC Group, a leading retail marketing agency, in its acquisition by RFE Investment Partners along with its equity partners Caymus [...]
Online Video Provider SundaySky Announces Partnership With StudioNow, a Division of AOL Advertising.com Group
NEW YORK – SundaySky, provider of automated online video production that is scalable, personalized and effective, announced a partnership agreement with StudioNow that will significantly extend SundaySky’s sales channel and introduce its video capabilities to new markets such as real estate, financial services, automotive sales and various retail segments.
[x+1]‘s New Web Services API for Server-to-Server Integration Gives Digital Marketers Greater Flexibility and Control
Company provides the only digital marketing hub offering this API integration option, especially important for real-time data management functions NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced the introduction of a Web services application programming interface (API) that will provide greater flexibility for integrating a company’s existing website infrastructure with [x+1] Origin, its [...]
Strategy Analytics: Multi-screen Users are Avoiding TV Ads
BOSTON – People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by Strategy Analytics’ Digital Home Observatory. The report, “Multi-Screen User Behaviors in the Home,” identifies the reasons why multi-screen users shift their focus between devices [...]
CableLabs Offers Community License for Advanced Advertising Development Resource
LOUISVILLE, Colo. – CableLabs® has made the source code and development tools for a new advanced advertising toolset available under a free community license. Vendors and developers are invited to use the tools and to contribute to a technical community that supports new possibilities in interactive television advertising.
Federated Media Publishing Partners with Automattic to Provide Exclusive Representation for WordPress.com Community of Independent Publishers
Federated Media Publishing, Lijit Networks and WordPress.com Trifecta Gives Brands Access to the Largest, Scalable Audience on the Independent Web SAN FRANCISCO – Federated Media Publishing, which in conjunction with recently acquired Lijit Networks, Inc. powers the Independent Web, announced an agreement with Automattic to provide advertising representation rights to the WordPress.com community of more [...]
European Engagement on Entertainment Sites Grows 10% in the Past Year
comScore Releases Overview of European Internet Usage for August 2011 LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage [...]
Vizu Corporation to Power Brand Lift Measurement and Optimization across Firefly Video
Leading entertainment advertiser leverages Vizu’s Value in Video Initiative to drive 251.1% lift in consumers’ tune-in intent San Francisco – Vizu Corporation (www.brandlift.com), an online ad technology company whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced that it has completed an integration with Firefly Video, which is [...]
Improve Digital Launches New Version of European Eco-System Map
Eco-system shows transformation with increase in audience buying networks, exchanges and trading desks. London, UK – Improve Digital (www.improvedigital.com), the European Sell Side Platform (SSP), launches an updated version of 2010’s successful ‘market map’ as a visual illustration of the complex European online display advertising eco-system.
Clickable Completes $12 Million Series C Funding
Funding from American Express, Union Square Ventures, Founders Fund and FirstMark Capital to advance leadership in digital marketing services NEW YORK – Clickable, the all-in-one solution for online advertisers, announced the completion of its Series C round of investment. The $12 million financing was provided by American Express, and by existing investors Union Square Ventures, [...]
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