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Archive for September, 2011
IAB Brings Scale to Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads
Public Comment Periods Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To Increase Efficiency NEW YORK – The IAB Mobile Marketing Center of Excellence (http://www.iab.net/mmcoe) released “Mobile Rich Media Ad Interface Definitions,” or MRAID (http://www.iab.net/mraid), for public comment. This initiative defines a common API (Application Programming Interface) for mobile [...]
Mobile Social Advertising and Brand Loyalty Company Blue Calypso Goes Public
CARROLLTON, Texas – Blue Calypso Inc. (OTCBB: BCYPD) (“Blue Calypso” or the “Company”) announced that it has completed its merger with a public shell and has filed its 8-k with the SEC and will trade on the Over-the-Counter Bulletin Board under the ticker symbol BCYP. Blue Calypso is a rapidly growing mobile and social advertising [...]
Lucini & Lucini Reaches 50M Users, Offers Digital Ad Agencies an Effective Tool For Reaching Global Consumers
Consumer web company announces expanded features for its ADsender email delivery technology, which can send up to 2B targeted emails a month to 50M opted-in consumers worldwide LOS ANGELES & NEW YORK – Global consumer web company Lucini & Lucini Communications Group, based in Milan, Italy, has announced its 50 million user milestone as the [...]
In4mation Insights to speak on Marketing ROI at ESOMAR Congress 2011
NEEDHAM, Mass. – In4mation Insights (www.in4ins.com) announced that its co-founders and partners Mark Garratt and Steve Cohen, along with Dr. Rafael Alcaraz, Vice President, Global Analytics, The Hershey Company (www.thehersheycompany.com), will be presenting at the ESOMAR World Congress, taking place in Amsterdam from September 18-21, 2011. Messrs. Garratt, Cohen and Alcaraz are participating in the [...]
PointRoll and Tremor Video Partner to Deliver Locally Targeted Dynamic Video Advertising on a National Scale
Ford Leverages Joint Alliance to Bring Local Offers and Messaging to Online Video Ads NEW YORK – PointRoll, a Gannett Company and leading provider of digital marketing technology, announced a strategic alliance with Tremor Video, the largest independent online video technology company. The partnership enables brands to buy video advertising on a national level through [...]
ETA Advertising ‘On-Target’ Once Again as Three-Time Finalist for Prestigious SoCal Awards from BIA
LONG BEACH, Calif. – Nationally acclaimed full-service advertising agency ETA, one of Southern California’s fastest-growing marketing firms, has been recognized for its work in support of Gallery 421 – a luxurious, ultra-sleek Long Beach rental community from established builder William Lyon. A recently announced finalist in three categories for the prestigious Builders International Association’s (BIA) [...]
ad pepper media launches RTB platform adXplus
Innovative bidding platform ensures safe real-time delivery of ad impressions to right user in right context NEW YORK – ad pepper media, the leading international digital marketing services and technology solutions provider, today announced the launch of adXplus real-time bidding (RTB) platform. Built on ad pepper’s existing proprietary iSense and SiteScreen technologies, adXplus enables advertisers [...]
Vizu Launches Brand Lift Benchmarks for Online Advertising
Industry’s most comprehensive normative data offering for brand advertising effectiveness reveals CPG campaigns consistently getting biggest Brand Lift San Francisco – Vizu Corporation, an online ad technology company providing a real-time brand ad effectiveness platform to leading advertisers and publishers, today announced the launch of the Brand Lift Norms module for its Ad Catalyst solution. [...]
Adfonic raises $7.5 Million to Drive Global Expansion
Investment secured following ten-fold revenue growth in last 12 months Company to open additional office in San Francisco and strengthen North American executive team London, United Kingdom – Global mobile advertising marketplace Adfonic, announces it has raised an additional $7.5 million in funding. The investment, made by Adfonic’s existing investors, will support the company’s continued [...]
Industry Visionaries to Address New Content Monetization Landscape at Media Innovations Summit
Media Innovations Summit 2011 SANTA CLARA, Calif. – Media Innovations Summit, the premier new media strategies conference, has announced an all-star roster of speakers representing the convergence of entertainment, content distribution, funding, advertising and new media technologies for the annual event, taking place Nov. 30-Dec. 2 at the Santa Clara Convention Center in the heart [...]
UK Office of Fair Trading Threatens Future of Pay Per Click and Social Media Marketing in Financial Services Explains ClearDebt.co.uk
Fair trading guidance for the debt management industry in the UK could ban companies from advertising on Google, Twitter and Facebook – and the credit industry could be next LONDON – The OFT’s guidance, revised and published for consultation on 14th June, finds Google and Twitter “inappropriate” for debt management companies. The guidance proposes to [...]
Marchex Expands Digital Call Advertising to Hundreds of Local Properties Through Deal with CityGrid Media
CityGrid Media’s leading local ad and content network, CityGrid® using Marchex to connect millions of consumers to advertisers through phone calls SEATTLE – Today, Marchex, Inc. (NASDAQ:MCHX) announced continued momentum for its digital call advertising opportunity through a partnership with CityGrid®, a leading local content network that connects web and mobile publishers with local advertisers. [...]
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