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Archive for September, 2011
Nielsen Releases First Mobile Media Rankings Based on Audience Measurement Data from Android Smartphone Meters
New Nielsen Smartphone Analytics Reports Consumer Mobile Behavior from On-Device Meters; First Android App Rankings Published NEW YORK – Nielsen, the leading global provider of information and analytics around what consumers buy and watch, today released the first mobile media rankings based on audience measurement data from the company’s new Nielsen Smartphone Analytics. This new [...]
DHL Rolls out Its Biggest Advertising Campaign Worldwide
“International Specialist” advertising campaign covers 19 major U.S. markets and 42 major global markets 100,000 staff completing accredited training program PLANTATION, Fla. – DHL Express, the world’s leading international express services provider, announces the launch of its most ambitious advertising campaign in 42 markets around the world, demonstrating its capability to meet the express shipping [...]
Turn Selects Nexage as Strategic Partner to Accelerate Mobile Advertising Audience Reach
Partnership emphasizes the strategic value of real-time bidding (RTB) in mobile advertising BOSTON, MA – Nexage, the leading provider of market liquidity in mobile advertising, and Turn, the industry’s only end-to-end platform for managing data-driven digital advertising, today have announced a strategic partnership. This agreement enables clients of the Turn Media Platform to buy mobile [...]
Exponential Acquires AdoTube, A Leading Provider of In-Stream Video Ad Solutions
Emeryville, CA – Exponential Interactive Inc., the owner of global online advertising provider Tribal Fusion and engagement video solution Firefly Video, today announced it has completed the acquisition of AdoTube, a centralized end-to-end digital video solution offering publishers and advertisers easy and efficient access to proprietary in-stream video advertising, including Polite Pre-Roll®, In-Stream Skins, Takeovers, [...]
New Research Finds Telecom Advertising to be Second Highest Vertical for User Engagement
New York – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, today released a global telecom research titled, “The Comprehensive Guide on How to Leave an Effective Message.” The new study shows that telecom advertising is the second highest vertical for user engagement – beating out retail, travel, entertainment, apparel and [...]
America’s Most Beloved Icons and Slogans Vie for Top Honors on The Madison Avenue Advertising Walk of Fame
Advertising Week Partners with BuzzFeed to Host Online Voting Contest Beginning Monday September 12, 2011 NEW YORK – America’s favorite advertising icons and slogans from many of the world’s biggest brands will go head-to-head to determine this year’s inductees to The Madison Avenue Advertising Walk of Fame, held during Advertising Week 2011 in New York [...]
Digital Element Extends Postcode-Level Online Targeting Capabilities Across the Globe
NetAcuity Edge provides the industry’s first highly accurate hyperlocal IP geotargeting solution LONDON – Digital Element, the leading provider of IP geolocation technology, today announced a global expansion of NetAcuity Edge™, the first product of its kind to offer highly accurate IP-to-postcode targeting. This non-cookie-based dataset meets the pressing demand from advertising networks, web publishers, [...]
Android Captures #2 Ranking Among Smartphone Platforms in EU5
HTC and Samsung Emerge as Top Android Device Manufacturers LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom). In July 2011, [...]
SodaHead Launches Web’s Most Detailed Polling Analytics
Largest Opinion-Based Social Community Serves Over 120,000,000 Ad Impressions per Month; Poll Widget Now Powering Polls for Good Morning America, ABCnews.com and FOXnews.com Encino, CA – SodaHead, the web’s largest opinion-based social community with over 10 million unique visitors per month, today announced the launch of “Advanced Voting Demographics” – the most detailed free polling [...]
SteelHouse Unveils First-Ever Real Time Marketing Platform
Platform Enables Online Retailers to Direct Consumers’ Behavior as They Shop; New ‘Real Time Offer’ Product that Takes Full Advantage of Real Time Marketing Technology; Mrs. Fields Credits Real Time Technology with Incremental Lift BOSTON – SteelHouse (www.SteelHouse.com) unveiled a ground-breaking Real Time Marketing platform for eCommerce companies – its first step in a series [...]
ExactTarget CEO Scott Dorsey to Introduce Next Generation Marketing Cloud at Connections 2011
More Than 3,000 Expected to Attend Sold-Out Three-Day Event Featuring Keynotes from Wikipedia, Facebook, Yahoo!, Adobe, Best Buy, Foursquare and CNN’s Soledad O’Brien INDIANAPOLIS – ExactTarget announced that Chief Executive Officer Scott Dorsey will outline the company’s vision and introduce the next generation of the marketing cloud in the opening keynote Tuesday of Connections ’11, [...]
Interview: Dave Gwozdz (CEO Mojiva) Discusses Recent Developments in Mobile Advertising
The mobile advertising scene is rapidly changing and growing. Mojiva (www.mojivainc.com), one of the main players, has recently closed a $25 million Series C round of funding and is strenghtening its executive team. Dave Gwozdz, Mojiva’s CEO, talked to us about recent developments in mobile advertising, as well as some of its pain points.
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