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Archive for September, 2011
eBay Unveils ‘When it’s on your mind, it’s on eBay’ Advertising Campaign
eBay targets the “on-demand shopper” ahead of largest mobile shopping season SAN JOSE, Calif. – eBay, the world’s largest online marketplace and a leader in mobile commerce, unveiled “When it’s on your mind, it’s on eBay.” This advertising campaign speaks to today’s “on-demand shopper,” who prefers to shop anywhere, anytime with a mobile device. The [...]
Adconion Media Group Surpasses Google by 14% in Total Reach to Become #1 in Its Australian Market
LONDON – Adconion Media Group has further strengthened its position as one of the fastest growing digital advertising companies, surpassing Google over five consecutive months to become the highest reaching distribution platform in its Australian market. According to comScore’s July 2011 report, Adconion’s Joost and Adconion Direct are the largest digital distribution platforms in Australia [...]
[x+1] Announces Availability of Funnel R/F, Enabling Performance Gains Across the Purchase Funnel
Offering provides audience reach and frequency analytics at each funnel stage, benefiting both performance and brand marketers NEW YORK – Online targeting platform leader [x+1], www.xplusone.com, announced Funnel R/F, a powerful toolset that enables marketers to optimize their media plan by identifying and executing the best combination of online ad reach and frequency to more [...]
Commission Junction Announces CJYou Award Finalists
SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the finalists of its CJYou Awards, which will be presented Wednesday, September 21st in Santa Barbara, California at the annual Commission Junction University (CJU). The award finalists include top performing advertisers and [...]
Research and Markets: The UK Online Advertising Industry Growth & Forecast to 2016
DUBLIN – Research and Markets has announced the addition of the “The UK Online Advertising Industry Growth and Forecast to 2016” report to their offering. In 2010, the advertising industry accounted for around 34.40% of the total service sector revenues and this sector is characterized as being fragmented in nature, with various sub-sectors, including online/ [...]
Atrinsic Interactive Launches Pay-Per-Call
Atrinsic’s New Call-Based Service, Powered by RingRevenue, is Focused on Delivering Even Greater Revenue for Publisher and Advertiser Clients NEW YORK & SANTA BARBARA, Calif. – Atrinsic Interactive, a full service agency and affiliate network, announced the launch of a new pay-per-call service powered by performance marketing leader, RingRevenue. The service is designed to drive [...]
Local.com Releases Local Rich Media Ad Platform
Industry’s First Local Rich Media Ad Platform to Incorporate In-Store Product Availability Data IRVINE, Calif. – -Local.com Corporation (NASDAQ: LOCM), a leading online local media company, released the industry’s first rich media ad platform to incorporate dynamic, in-store product inventory availability and current pricing data for products sold by local retailers.
Anametrix Introduces SiteVantage 100% Cloud-Based Web Analytics Solution
SiteVantage Transforms Digital Measurement with Powerful New Capabilities SAN DIEGO – Anametrix (http://anametrix.com), the leader in cloud-based business marketing intelligence, today announced the immediate availability of its SiteVantage™ next-generation web analytics solution. Built on the new InstaVantage™ platform by the original creators of Hitbox/HBX real-time web analytics, SiteVantage will be used by customers to meet [...]
Tremor Video Raises $37 Million Round of Financing
W Capital Partners Leads Round to Fund Future Acquisitions, Video Hub Adoption, and Growth in the US and Overseas NEW YORK – Tremor Video, the largest independent online video technology company, announced that it has successfully raised a $37 million round of financing. New York City-based W Capital Partners led the round, which also includes [...]
Kantar Media Reports US Advertising Expenditures Increased 3.2% in the First Half of 2011
NEW YORK – Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up [...]
IgnitionOne Partners with DataPop to Improve Search Advertising Relevancy
Combined technologies bring new innovations to search advertising NEW YORK – IgnitionOne, the first closed-loop Digital Marketing Suite, announced a strategic partnership with DataPop, a provider of technology to improve search ad relevancy. The two companies have already combined their search technologies with great results on behalf of ABetterStay.com, which offers consumers access to independent [...]
MediaBrix Names Todd Bowman CRO
Also Names Magali Merat as Executive Director, West Coast Sales and Melissa Beck as Director, East Coast Sales New York, NY – MediaBrix, the leading social media advertising platform offering multi-touch ad technology to engage and convert today’s sophisticated online consumer, today announced that it has hired Todd Bowman as Chief Revenue Officer, Magali Merat [...]
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