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Archive for September, 2011
Glam Media to Acquire Ning, the Leading Platform for Creating Social Networks and Owned Brand Fan Websites
Silicon Valley Pioneer Marc Andreessen to Join Glam Media’s Board of Directors Acquisition Will Create One of the Largest Social Media Content Companies with over 240 Million Users & 100,000 Publishers —Creating the First Paid, Owned & Earned Media Platforms for Brands BRISBANE, Calif. – Glam Media, Inc. (www.GlamMedia.com), the number one vertical social content [...]
Smaato Releases Q2 2011 Mobile Advertising Metrics Report
SAN FRANCISCO & SINGAPORE & HAMBURG, Germany – Smaato Inc. announces the findings of its latest global mobile advertising quarterly metrics for Q2 2011. Full results are available at http://www.smaato.com/metricsq22011/ Overall worldwide fill rates continue to decline Top 40 ad networks in the world showed a significant performance spread, with fill rates ranging from 3% [...]
PubMatic Announces Ad Revenue 4 – October 13, 2011
PubMatic’s Ad Revenue 4 Premium Publisher Conference to be Held October 13th at New York City’s Times Center Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC
New Research Shows Incentivized Brand Advertising Works to Capture the Active Attention of 91% of People Who Interact with a Brand’s Message
Latest study from KN Dimestore reveals that giving consumers something of value in exchange for their attention creates significant impact on consumer perception and purchase behavior Los Angeles, CA – A new study issued today by KN Dimestore and SocialVibe shows that incentivized advertising works to drive active attention to a brand message and significantly [...]
comScore Releases August 2011 US Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 64.8 percent of search queries conducted. U.S. Explicit Core Search
Tubifi Launches Next Generation of Online Video Advertising
Revolutionary Video Creation Solution Disrupts the Traditional World of Advertising Video Production, Slashes Time and Cost by 90 Percent, Enables World-Class Quality Video for Mobile Devices BURLINGTON, Mass. – Tubifi, Inc. launched a new solution for online video creation, distribution and analytics designed to remove the barriers of high costs, time commitment and in-house talent [...]
Other Social Networks Can Compete with Facebook, Says ABI Research
SCOTTSDALE, Ariz. – Contrary to common perceptions, Facebook is not the only social networking service (SNS) in town, especially in the Asia-Pacific, where local, gaming-based social networks receive strong support. While Facebook claims over 750 million active users, this represents only half of the estimated 1.5 billion social network users in 2011, a figure expected [...]
Research and Markets: Rising Use of Internet Spurs Growth in Online Advertising Market in China, Finds Netscribes
DUBLIN – Research and Markets has announced the addition of the “Online Advertising Market in China 2011” report to their offering. Netscribes (India) Pvt. Ltd., launches its Online Advertising Market China report covering the Internet medium. The report is part of the Entertainment and Media Industry series of Netscribes.
Independent Study Establishes New Digital Advertising Market Focused on Driving Phone Calls
Market Expected to Reach More Than $6 Billion in the U.S. by 2014; Key study finding is nearly half of interactive marketers would like a phone call to be the preferred action resulting from their digital advertising efforts SEATTLE – Marchex (NASDAQ: MCHX) released a commissioned study conducted by Forrester Consulting that establishes distinct and [...]
Adobe, Facebook, Foursquare Predict ‘Empowered Customers’ Are Future of Marketing
Comments Conclude ExactTarget’s Interactive Marketing Conference that Welcomed the Launch of New Real-Time Marketing Products Before More Than 3,000 Attendees INDIANAPOLIS – The future of marketing will come from brands’ evolving to meet the real-time demands of hyper-connected consumers, according to executives from the world’s largest technology companies.
European Mobile Ad Market Worth $1bn by 2014 – New adsmobi White Paper Released
LONDON & NEW YORK – (Free whitepaper download at www.adsmobi.com/whitepaper). Mobile Media Buying Platform adsmobi released brand new whitepaper about Pan-European mobile advertising trends. The European mobile advertising market will become a $1 billion industry 12 months faster than previously projected. By 2014, the collective mobile ad market across the BIG 5 (UK, Germany, Italy, [...]
AdMall Announces New Strategic Business Relationship with Polk to Benefit Media Advertising Sales Teams
SOUTHFIELD, Mich. – AdMall and Polk have announced a new strategic business relationship that will bring Polk automotive data to AdMall clients. Effective this month, Polk market share data will be available in AdMall’s Auto Dealership Intelligence reports at the county level. Information available from Polk includes market share for new and used vehicles for [...]
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