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Archive for September, 2011
Commission Junction Announces CJYou Award Winners
SANTA BARBARA, Calif. – Commission Junction, a division of ValueClick, Inc. (NASDAQ: VCLK) and the leading global provider of performance-based marketing solutions, announced the CJYou Awards winners at the annual Commission Junction University (CJU).
New Research Finds 93% of Facebook Users Clicking ‘Like’ Monthly, Nearly Half on Brands
Study Reveals What Motivates Consumers to ‘Like’ Content, Brands Online INDIANAPOLIS – A new study released today by global interactive marketing provider ExactTarget finds 93 percent of Facebook users click the “Like” button at least monthly, but the meaning behind “Like” varies considerably by age and context.
Over 1.7 Billion Mobile Social Networking Users in 2016 Means Facebook Needs Its Own Operating System, Says ABI Research
LONDON – Social networking will soon become a predominantly mobile activity. The number of people accessing social networks from mobile phones will exceed 550 million in 2011, and that figure will more than triple to over 1.7 billion by the end of 2016. In other words, over two-thirds of the global user base of social [...]
LeWeb’11 – December 7th, 8th and 9th – Les Docks, Paris – the Startup Competition Opens
LeWeb’11 PARIS – The 8th edition of LeWeb will be held December 7th, 8th and 9th at Les Docks de Paris – Porte d’Aubervilliers. Produced by Géraldine and Loïc Le Meur, Europe’s largest event dedicated to the web industry is expecting more than 3000 attendees from 60 countries, including entrepreneurs, professionals, investors, bloggers and aficionados.
Tribal Fusion Signs Real-Time Data Integration Deal with BlueKai
BlueKai Exchange data now available ‘in real-time, all-the-time’ through Tribal Fusion for audience profiling and targeting Emeryville, CA – Tribal Fusion, the global online display advertising provider, and BlueKai, the world’s only complete platform for data management, analysis and acquisition, have struck a new deal to more deeply integrate BlueKai Exchange data for audience insights [...]
Quova Introduces Advanced IP Audience Targeting; Delivers Display Ads by Organization Type and Location, Debuts at ad:tech London
Digital Ad Campaigns Now Capable of Reaching Corporate Workers, Convention Attendees, University Students, and Hotel Guests; Mediasmith Campaigns Go Live ad:tech London 2011 LONDON & MOUNTAIN VIEW, Calif. – Quova, a Neustar Service and a leading provider of high-quality Internet Protocol (IP) geolocation data, today announced the availability of its IP Audience Targeting Solutions (ATS), [...]
Adfonic Partners with dotMobi to Employ DeviceAtlas for Advanced Device Detection Strategy
Partnership enhances targeting capabilities and reach of Adfonic mobile advertising network ad:tech London 2011 LONDON – Global mobile advertising network Adfonic and mobile Web technology pioneer dotMobi today announced at ad:tech London that dotMobi’s award-winning DeviceAtlas now provides advanced device detection capabilities to the Adfonic mobile advertising marketplace.
Krux Digital Raises $11 Million in Funding, Led by ACCEL Partners and IDG Ventures
Krux completes latest funding to extend its US leadership position and expand its global footprint San Francisco, CA – Krux Digital (kruxdigital.com), the technology leader in consumer internet data management, has raised an additional $11 million in a round led by Accel Partners and IDG Ventures, with early investors participating as well. The company plans [...]
SAY Media Launches New Ad Platform to Deliver Deeper Brand Engagement
Global Media Company Continues to Innovate the Ad Experience with Faster, Richer, More Insightful Ads SAN FRANCISCOv – SAY Media today announced the next evolution of its award-winning ad platform, AdFrames, to deliver better brand experiences to millions of consumers. This completely re-engineered platform gives advertisers a better creative canvas to deliver richer ads that [...]
SAY Media Launches its Clean Campaign, an Initiative to Make Digital Content Work Better for Advertisers, Publishers and Consumers
Campaign Aims to Eliminates Web Page Clutter and Focus Consumer Attention on the Content They Care About SAN FRANCISCO – SAY Media today announced its Clean Campaign, an initiative designed to make the digital content experience better for everyone – the reader, the writer and the advertiser – by creating cleaner content pages balanced with [...]
comScore Appoints Laurence Bird as Senior Research Director for Europe
Appointment will Increase Engagement with European Organisations and Bring Extensive Local Experience to comScore Clients London, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Laurence Bird is joining the comScore team in London as senior research director for the EMEA region. This newly created position will further [...]
TechTarget Announces a Breakthrough in Social Media – The Social Engage Platform
Dell Sponsors First Customized Version of New Social Media Platform NEWTON, Mass. – Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced the release of TechTarget Social Engage™, an innovative new social media platform that enables technology buyers to collaborate with other buyers simultaneously across different online media.
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