DUBLIN – Research and Markets has announced the addition of the “Online Advertising Market in China 2011” report to their offering.
Netscribes (India) Pvt. Ltd., launches its Online Advertising Market China report covering the Internet medium. The report is part of the Entertainment and Media Industry series of Netscribes.
Sept, 2011 Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report Online Advertising Market in China 2011. Online advertising is fast picking up in the Chinese markets. The industry is expected to grow at 48% per annum till 2015, driven by rising levels of internet penetration.
The report begins with the Chinese Advertising Industry section that highlights the spending on media and advertisements and the growth of the advertisements as compared to the GDP growth. The section provides information regarding the various channels used by the consumers in China. This is followed by the Online Advertising industry section that depicts the market size and the growth of advertising on the internet. The same is provided from 2006 to 2013.
It also highlights the key segments in the space and their respective shares of the online advertising market and the various sources of advertisements used by advertisers. It includes an overview of the market segments in the online advertising space along with the major user industries contributing to its growth and also the players operating in the segment. This is then followed by the business models that are adopted by the players to generate revenues.
An analysis of the factors driving the growth of the online advertising market in China include growth in internet users, rise in target industries, rise in online retail, growing social networking user base, emergence of online video advertising and under-penetrated market. Major challenges faced by the market players are also analyzed which include technological constraints and literacy and declining importance of portal websites.
Read more inside Rising use of internet spurs growth in online advertising market in China, finds Netscribes
For more information visit http://www.researchandmarkets.com/research/e0cd58/online_advertising