Advertising Week Partners with BuzzFeed to Host Online Voting Contest Beginning Monday September 12, 2011
NEW YORK – America’s favorite advertising icons and slogans from many of the world’s biggest brands will go head-to-head to determine this year’s inductees to The Madison Avenue Advertising Walk of Fame, held during Advertising Week 2011 in New York City, October 3-7.
Voters across the nation are encouraged to vote for their favorite icon and slogan on BuzzFeed at http://www.buzzfeed.com/adwalkoffame. Voting begins today and closes Friday, September 30th at midnight ET.
The winners will be inducted into the Walk of Fame during the Advertising Week on October 4th and will gain a permanent position on the advertising industry’s version of Hollywood and Vine, Madison Avenue (between 42nd and 50th Streets).
“The 2011 campaign promises to be hotly contested as nominees canvas the country looking for votes. We are looking forward to a good clean campaign and to welcoming new inductees into the Walk of Fame,” said Advertising Week Executive Director, Matt Scheckner.
Allstate’s Mayhem, Flo, Progressive’s perky insurance clerk and The Man Your Man Could Smell Like from Old Spice are just a few of the new icons that have permeated pop culture this year and are now contending for a permanent spot on the Walk of Fame alongside past years inductees including the Michelin Man and the Vlasic Stork.
Immortal slogans such as Nike’s “Just Do It” and The Las Vegas Convention and Visitor Authority’s “What Happens Here, Stays Here” will also compete for advertising’s top prize, joining the ranks of past Walk of Fame inductees the Metropolitan Transit Authorities’ “If You See Something, Say Something” and Gillette’s “The Best a Man Can Get.”
“At BuzzFeed, we believe that things have fundamentally changed and advertising is now social,” said Andy Wiedlin, Chief Revenue Officer of BuzzFeed. “These brands share our view that content, story, and characters are the new advertising. We’re really excited to partner with Advertising Week in order to engage the BuzzFeed community and help identify which icon and slogan will be this year’s winners.”
The complete List of Nominees includes:
Allstate’s Mayhem, Flo, Progressive’s Perky Insurance Clerk, The Kia Hamsters, Sparky the Fire Dog, The California Raisins, The E*TRADE Babies, The Most Interesting Man in the World, Crash Test Dummies Vince and Larry, Energizer Bunny, Jolly Green Giant, Keebler Elves, Snap Crackle and Pop, The Coca-Cola Polar Bears, The French’s Mustard Man, Mr. Mucus, McGruff the Crime Dog, The Man Your Man Could Smell Like, Mr. Clean, Subway’s Jared, and Smokey Bear.
Don’t Leave Home Without It (American Express),We Move People (Bombardier), What’s in Your Wallet (Capital One), A Diamond is Forever (DeBeers), The Best Part of Waking Up is Folger’s in Your Cup (Folger’s), Is It In You? (Gatorade), It’s Not TV, It’s HBO (HBO), What Would You Do for a Klondike Bar? (Klondike), What Happens Here, Stays Here (Las Vegas Convention and Visitor Authority), I Live for This (Major League Baseball), Hungry? Grab A Snickers (Snickers) I Want My MTV (MTV), Just Do It (Nike), I < 3 NY(New York Department of Economic Development), Ideas for Life (Panasonic), Made from the Best Stuff on Earth (Snapple), Think Outside the Bun (Taco Bell), Be All That You Can Be (US Army), Maybe She’s Born With It. Maybe It’s Maybelline (Maybelline), Got Milk? (The National Milk Processor Board)
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 300 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.
BuzzFeed is a new kind of media company for the social world. Our technology powers the viral distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. BuzzFeed is at the forefront of a major shift in the advertising industry away from traditional banner ads towards “social advertising” that engages consumers, inspires sharing, and produces viral lift, or “earned media.”
BuzzFeed’s industry leading technology and unique social distribution engine is used by top brands such as GE, Kraft, and Coca Cola to go beyond banners, turbo charging their social advertising and branded content initiatives.
Jonah Peretti, founder & CEO of BuzzFeed, previously cofounded the Huffington Post and is a graduate of the MIT Media Lab.