Co-Founder Returns to Propel Growth
AUSTIN, Texas – Seth Weisfeld, a co-founder of AdRevolution, a leading provider of digital marketing software solutions, has returned to the organization as vice president of Products and Solutions. Weisfeld will lead AdRevolution’s expansion in the software as a service (SaaS) business efforts.
“We are very pleased to have Seth back on our executive team,” said Andrew Westmoreland, CEO and co-founder of AdRevolution. “Seth has an impressive track record of developing solutions that create results for our clients. I know our success will continue to grow under his leadership.”
Weisfeld’s key focus will be driving the company’s SaaS solutions. He will work closely with AdRevolution’s executive team to align growth activities and cultivate new opportunities.
“What drew me back is the simple truth that AdReolvoution’s software platform is distinctive,” Weisfeld said. “Our software consistently builds our client’s businesses. I’m thrilled to be joining AdRevolution’s exceptionally talented and passionate team.”
Weisfeld most recently served as general manager of Email Solutions at Market Leverage Interactive, an advertising and marketing company that provides performance-based online marketing services. While there, Seth increased revenue over 65% and profits by more than 100% through software development and technology re-architecture.
AdRevolution is the market leader in highly-targeted interactive marketing with the powerful algorithms of its Natural Intelligence Marketing Engine (NIME). Using NIME’s one-to-one targeting capabilities, AdRevolution presents relevant advertisements to consumers, increasing revenues for advertisers, publishers and e-tailers on any digital channel. AdRevolution clients typically see a 50-400% increase in revenue. Learn more at www.adrevolution.com.
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