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Archive for September, 2011
DoubleVerify Report Shows that Media Verification Improves Compliance for Online Advertising Industry
Trust Index Recognizes Best Performing Ad Companies – Ad Networks are Proving to Be Brand Safe, and Advertisers are Finding Value in Top Platforms NEW YORK – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today published its 1H 2011 Trust Index. The report found a significant reduction of non-compliance among [...]
Internet Ad Revenues at Nearly $15 Billion in 1st-Half 2011, Up 23%, 2nd Quarter 2011 Breaks Record Again
Display and Search Advertising Both Grow 27%, With Digital Video & Sponsorships the Fastest-Growing Formats NEW YORK – Internet ad revenues rose 23.2 percent — to a record $14.9 billion — in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of [...]
PubMatic’s Ad Revenue 4 Speaker Lineup Announced
Doug Weaver, Wenda Harris Millard, Peter Naylor, and Rajeev Goel to speak at PubMatic’s 4th Annual Premium Publisher Conference in New York on October 13th NEW YORK – PubMatic (http://www.pubmatic.com) which provides digital publishers a comprehensive selling platform to increase their online and mobile revenue, today announced the speaker lineup for its annual Ad Revenue [...]
Casale Media and Turn Integrate
Workforce management service Snagajob leverages partnership to maximize revenue of unsold inventory NEW YORK – Casale Media Inc., a leading premium online media company, today announced a strategic relationship with Turn Inc., the only open, enterprise-level digital marketing platform, giving Casale’s current roster of nearly 3,000 premium publishers access to advertisers within the Turn platform. [...]
Adometry Enhances Cross Channel Campaign Optimization Capabilities Across Display and Search Advertising
Actionable Insights Help Advertisers and Agencies Improve Return on Ad Spend (ROAS) by 20-50 Percent AUSTIN, Texas – Adometry™, Inc., the leader in cross channel attribution, verification and optimization solutions for online advertisers, today announced the release of new campaign optimization features of the Adometry Ad Analytics SaaS Solution Suite. The optimization capabilities are the [...]
Theorem India Announces New Mysore Facility, Bringing Office Capacity to 1000 Employees
CHATHAM, N.J. – Theorem Inc. has announced that Theorem India will be opening a new facility in Mysore, which will include capacity for 600 employees in a five-floor setting. The new facility is in addition to the other facilities in Mysore and one in Bangalore. Theorem India now has capacity for 1,000 employees.
blurbIQ’s Contrarian Findings: Interrupting Online Video Views to Test Brand Reception INCREASES Interaction and Completion Rates
Interaction With Video Messaging Helps Consumers Remember Brands and Buy Products San Jose, CA – Coming on the heels of announcements by KN Dimestore and Vizu regarding their services that insert multi-question surveys into streaming video and display ads, blurbIQ, the only company to utilize game mechanics to strategically insert interactive questions within video to [...]
Half of Mobile Consumers Will Rely on Devices for Holiday Purchasing and Research as Early as October, According to Holiday Edition of Mojiva Mobile Audience Guide
Two-Month Study With InsightExpress Looks Ahead at Mobile Consumer Activity for the Holiday Season NEW YORK, NY – Mojiva (www.mojiva.com), the mobile ad network that specializes in making “big idea,” cross-platform mobile strategies come to life at scale, today released data showing how mobile devices will affect holiday shopping behavior. According to its research, at [...]
KN Dimestore’s Real-Time Data for Online Ad Optimization Gains Momentum with Video, Social Firms
Pioneer in digital brand metrics will bring new efficiency to ad efforts from BrightRoll, SocialVibe, and TubeMogul NEW YORK – KN Dimestore, a division of Knowledge Networks, announced today the signing of three major new publishers and media technology companies that will leverage its real-time survey data delivery to optimize online ad campaigns. The new [...]
Chomp Launches First Advertising Product to Connect App Advertisers to Consumers Searching for Apps
Allows Advertisers to Capitalize on Billions of App Downloads for App Discovery SAN FRANCISCO – Chomp, the leading app search engine is pioneering app search advertising with the availability of Chomp Search Ads. The new program, which launches in private beta today, allows developers for the first time, to bid on keywords or phrases which [...]
BrightRoll Enables Advertisers to Optimize Campaign Performance With Launch of Real-Time Bidding for the BrightRoll Exchange (BRX)
RocketFuel, Turn, DataXu, Media6Degrees, MediaMath and TubeMogul Among First Major Buyers to Integrate With BRX SAN FRANCISCO, CA – BrightRoll, the leading provider of digital video advertising services, today announced the launch of real-time bidding for buyers on its online video advertising marketplace, The BrightRoll Exchange (BRX). The availability of real-time bidding allows buyers to [...]
Martini Media Debuts Private Ad Exchange for Reaching Uber-Influencers Online
MartiniLIVE extends real-time bidding to long-tail websites that cater to people who spend and share the most online NEW YORK – Real-time bidding on open ad exchanges has been the province of websites with the broadest audience. Now a new product from Martini Media, the digital platform for uber-influencers, promises to bring so-called long tail [...]
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