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Archive for August, 2011
ExactTarget Launches New Guide Filled with Practical Tips to Help Marketers Create Cross-Channel Campaigns
Guide Offers Actionable Advice to Connect with Consumers Across Email, Mobile, Social Media and Web INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new guide today that provides marketers practical advice on how to create effective cross-channel marketing campaigns across social media, email, mobile and the Web. Entitled The Field Guide to Cross-Channel Marketing, [...]
Digital Marketing Gurus Tom Deierlein and Bryan Eisenberg Join TagMan Advisory Board
Newest Additions to TagMan Board Extend Company’s Expertise and Industry Leadership New York, NY – TagMan, the global leader of tag management, today announced that two notable digital marketing experts, Tom Deierlein and Bryan Eisenberg, have joined the company’s advisory board.
Ali Kellerman Joins Travel Ad Network as Senior Manager, Custom Media Solutions
NEW YORK – Travel Ad Network (TAN), the leading and largest vertical media company in travel, announced today that it has named Ali Kellerman to the newly-created position of Senior Manager, Custom Media Solutions. “Ali brings a wealth of knowledge in packaging, pricing and building engaging and premium ad products and blogger programs leveraging the [...]
David Bell and Alan Gould Join Vizu Corporation’s Board of Directors
Industry veterans see huge potential for Vizu’s real-time brand advertising measurement and optimization technology San Francisco – Vizu Corporation (www.vizu.com), a San Francisco-based company providing a real-time online brand ad effectiveness measurement platform, today announced that David Bell, Advisor/Investor and Chairman Emeritus at Interpublic Group, and Alan Gould, Executive in Residence at Greycroft Partners venture [...]
Mitch Gelman Named Vice President/Product at Gannett Digital
McLEAN, VA – Gannett Co., Inc. (NYSE: GCI) announced today Mitch Gelman was named vice president/product at Gannett Digital. He will be responsible for overall product management of Gannett’s portfolio of web sites and mobile products, including USATODAY.com and Gannett’s local newspaper and broadcast sites, reporting to Gannett’s Chief Digital Officer David Payne.
AdoTube Expands New York Sales and Business Development Teams
Three new hires to handle increased demand for high-impact in-stream video advertising NEW YORK – AdoTube, the in-stream video advertising technology leader, announced the addition of several key members to the company’s sales and business development teams today. The expansion is a direct result of rapid growth on the AdoTube Network, which grew 191% last [...]
Improve Digital Expands UK Team with New Hire from Trinity Mirror
Chris Goodier joins the European SSP to further expand Improve Digital’s integration with (local) DSPs, RTB partners and data suppliers in UK and Europe European Sell Side Platform (SSP) Improve Digital (www.improvedigital.com) has hired Chris Goodier as partnership development manager in the UK.
Slacker Radio Chooses YuMe’s Ace for Publishers Platform for Cross-Platform Video Advertising
YuMe Ad Management Solution Enables Leading Digital Music Company to Run Video Advertising Campaigns Across Multiple Devices Seamlessly REDWOOD CITY, Calif. – YuMe, the leading relevant video advertising technology company, announced that Slacker, Inc., a top digital radio service that offers a diverse and highly personalized digital music experience, is using the ACE for Publishers [...]
CONTEXTWEB Reaches Major Milestone, With 50% of its RTB Inventory Enabled for Expandable Rich Media
Company delivers more ad engagement opportunities for RTB buyers NEW YORK – CONTEXTWEB Inc., www.contextweb.com, the integrated digital services company, announced it had reached a significant milestone, with 50% of its available RTB (real-time bidding) inventory accepting expandable rich media ads, the largest percentage available in the industry.
Comcast and NBCUniversal Partner to Use Dynamic Ad Insertion for On Demand Programming
Chrysler, Kraft and Local Companies to Take Part as Initial Advertisers NEW YORK & PHILADELPHIA – Comcast and NBCUniversal announced that they are partnering to use dynamic ad insertion in On Demand programming, further leveraging the On Demand service as an advertising platform. Dynamic ad insertion, which is a service that allows for advertisements to [...]
comScore Social Essentials Enables Brands to Quantify Social Media Impressions and Incorporate into Marketing Mix Measurement
Breakthrough Measurement Capability Reports Social Media Reach, Frequency and GRPs Ties Brand Exposure to Demographic and Behavioral Attributes to Understand the Value of Social Media Marketing RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the global launch of Social Essentials™, a new social media measurement platform that helps [...]
DoubleVerify Launches Monitoring and Reporting Solution to Help Ad Networks and Ad Platforms Strengthen Brand Safety and Boost Performance
Navigator Proactively Maximizes Quality and Growth of Inventory and Profitability New York – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today announced the launch of Navigator, an end-to-end monitoring and reporting solution to help ad networks and platforms quicken and expand publisher on-boarding while continually monitoring their network and ensuring [...]
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