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Archive for August, 2011
The True Meaning of DNT
The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more confusion than clarity. It’s time that we [...]
Travel Ad Network Partners with See Jane Fly
Will Enable Advertisers to Connect with Social Media Influencers and their Communities NEW YORK – Travel Ad Network (TAN), the leading vertical media company in travel, announced that it will partner with See Jane Fly, Inc. a premier travel and local lifestyle media site that attracts a predominantly female audience. TAN will provide social media [...]
Aggregate Knowledge Audience Analytics Platform Featured in Report by Independent Research Firm
SAN MATEO, Calif. – Aggregate Knowledge, a leading SaaS (Software as a Service) audience and campaign analytics company, announced that it has been included in Forrester Research Inc.’s July 2011 report, “The DMP Is The Audience Intelligence Engine For Interactive Marketers.” The report focuses on solutions for marketers struggling with data fragmentation, underused data assets, [...]
Ybrant Digital and LGS Global Propose to Merge, Creating a Global Digital Marketing Powerhouse
Will Offer Global Digital Marketing services, with the commitment of a strong Cloud computing and Mobile Apps backbone Companies Expect significant Cost Synergies; Transaction Expected To Be Substantially Accretive In Year One HYDERABAD, India – Ybrant Digital Limited (Privately held) and LGS GLOBAL LIMITED (BSE: 532368) announced that the two companies propose to merge in [...]
Connected Marketing Week 2011 Attendees Get 4 New Tools That Surge Conversions at Aug. 16 Keynote
Susan Bratton Keynote Unveils Four Conversion Triggers to Persuasion Marketing SES San Francisco 2011 SAN FRANCISCO – Incisive Media announced that Susan Bratton, a highly regarded digital marketing entrepreneur and co-founder and CEO of Personal Life Media, Inc., will deliver the keynote address at the Connected Marketing Week festival on August 16, 2011. More than [...]
Research and Markets: China Advertising Industry Report, 2010-2011 – The Chinese Advertising Market Grows by 22.5% Totalling RMB343.7 billion in 2010
DUBLIN – Research and Markets has announced the addition of the “China Advertising Industry Report, 2010-2011” report to their offering. Sustained economic growth ensures the healthy development of the advertising industry in China. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5% from a year earlier. However, influenced by related policies [...]
Interview: Oren Netzer (Co-Founder, CEO DoubleVerify) Explains Navigator, DoubleVerify’s Ad Monitoring and Reporting Solution
Following DoubleVerify’s launch of Navigator earlier this week, I had a Q&A session with Oren Netzer, the company’s CEO, who explained the product in more detail. Otilia Otlacan: You have just announced the launch of Navigator, an end-to-end monitoring and reporting solution for ad networks and platforms. What would you say was the #1 driver [...]
IAB MIXX 2011 To Explore Storybuilding in the Digital Age
IAB Enters Unique Partnership with The Martin Agency to Incorporate Agency Insights into Programming Premier Interactive Advertising Industry Event IAB MIXX Conference & Expo 2011 NEW YORK – The Interactive Advertising Bureau (IAB) will take on one of the industry’s biggest issues in this year’s IAB MIXX Conference & Expo 2011 with the theme of [...]
UK Mobile Retail Access via Smartphone Grew 163 Percent in Past Year
Mobile Browsers, Rather than Apps, Drive Access to Mobile Retail Activities Across EU5 LONDON, UK – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service showing that 13.5 million users across the five leading European markets (France, Germany, Italy, Spain and the UK), accounting for 5.8 [...]
Epic Marketplace Announces Final Migration to Enhanced Cross-Channel Ad-Serving Platform
After almost a year of effort, Epic completes final phase of migrating company to new multichannel ad-serving Platform, and decommissions its legacy ad server NEW YORK – Epic Marketplace (www.epicmarketplace.com), one of the world’s leading integrated multichannel digital marketing solutions providers leveraging the social media, mobile, display, and video channels, announced the completion of its [...]
Leading Marketers, Agencies and Publishers Agree on Ground-Breaking Guiding Principles of Digital Measurement
NEW YORK, NY — The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & [...]
Jumptap Mobile STAT Report Maps the US as Android vs. iOS
New Data Takes Deep Look at Performance of Advertising on Android Devices CAMBRIDGE, Mass. — New data from Jumptap, the leader in targeted mobile advertising, shows that consumers in the South and Southwest tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS. California, [...]
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