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Archive for August, 2011
comScore Reports $37.5 Billion in Q2 2011 US Retail E-Commerce Spending, Up 14 Percent vs. Year Ago
comScore Chairman Gian Fulgoni to Present Update on Q2 2011 E-Commerce Trends in Upcoming Webinar RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q2 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $37.5 billion for the quarter, up 14 percent versus year [...]
Smaato Selected by AlwaysOn as an AlwaysOn Global 250 Winner
Recognized for creating mobile technology innovations in the Global Silicon Valley REDWOOD SHORES, Calif. & Singapore & HAMBURG, Germany – Smaato, the leading global mobile ad optimizer and mobile advertising company, announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners in the Mobile category. Inclusion in the AlwaysOn [...]
2011 IAB MIXX Awards Finalists Revealed
Accolade Recognizes Outstanding Achievement in Creativity and Impact in Digital Advertising IAB MIXX Conference & Expo 2011 NEW YORK – An impressive list of marketers and agencies have been honored, receiving nominations for their groundbreaking work in online advertising, as finalists for the Interactive Advertising Bureau’s (IAB) seventh annual international MIXX Awards. With new platforms [...]
Facebook, Yahoo, Adobe, Foursquare and CNN’s Soledad O’Brien Join Speaker Lineup for ExactTarget Connections
Global Tech Leaders, Award-Winning Journalist Join Wikipedia Founder Jimmy Wales and Author Aron Ralston for World’s Largest Interactive Marketing Conference Sept 13 – 15 in Indianapolis ExactTarget Connections 2011 INDIANAPOLIS – ExactTarget, a global provider of interactive marketing solutions, announced that leaders from Facebook, Yahoo!, Adobe, Foursquare, Klout and award-winning journalist and philanthropist Soledad O’Brien [...]
Evidon Passes 50 Billion Impressions Served, 80 Million Unique Users
Tremendous Growth of Companies utilizing the “Ad Choices” Icon via Evidon Continues as Opt-Out Rates Remain; More than 80 million US internet users served ads with Ad Choices Icon delivered by Evidon each day Greenlight Program Ensures Exponential Spike at IAB Deadline in Late August NEW YORK – Evidon, the leading provider of compliance services [...]
ValueClick to Acquire Dotomi
Display Advertising Leaders Combine to Create a Branding and Performance Powerhouse WESTLAKE VILLAGE, Calif. – ValueClick (Nasdaq: VCLK) and Dotomi announced that they have signed a definitive merger agreement whereby Dotomi will become a wholly owned subsidiary of ValueClick. Privately held Dotomi is the leading provider of data-driven, intelligent display media for major retailers.
Banner Marketing Releases Volume Two of Banner Retail Index
Online Coupons, Special offers for $250 off, and Bedroom Products Drive Web Traffic in Vol. II SPOKANE, Wash. – Banner Marketing, a Spokane-based integrated marketing and advertising firm, has released the second volume of the Banner Retail Index, which reveals top trends of the most popular furniture store websites. The most visited websites offered online [...]
Casale Media Offers Advertisers Real-Time Bidding on Premium Online Media Inventory
casaleX Offers Premium Exchange for Publishers to Control and Choose Ad Campaigns; Grants Select DSPs and Agency Trading Desks Exclusive Access to Brand-Safe Inventory NEW YORK – Casale Media Inc., a leading premium online media company, today announced casaleX, an offering that gives select demand side platforms (DSPs) and agency trading desks exclusive access to [...]
Interview: Greg Rogers (Co-Founder, CEO Pictela) Explains the IAB Pushdown Ad Format
It’s been nearly half a year since the winners of the IAB Rising Star competition have been announced, and Pictela’s pushdown ad format was one of them. It looks like the format is a real success and not just an ephemeral wonder, which is why we wanted to find out some more insights right from [...]
Facebook Chooses Ybrant Digital as an Official Marketing API Partner
Marketing Digital Media Worldwide Ybrant Digital has official access to the Facebook Ads API, which allows developers to integrate into the Facebook Ads system and provide marketers with new solutions to manage Facebook Ads. HYDERABAD, India – Ybrant Digital, the global digital marketing company, was officially chosen as one of Facebook’s Marketing API Partners. An [...]
Affluents Most Active Online, View and Recall Digital Ads More Than Other Consumers
New IAB Study Finds That Higher-Income Americans – Hardest to Reach Via Traditional Media – More Likely to Be Aware of New Products, Companies and Sites After Viewing Online Ads NEW YORK – The wealthiest American consumers, those in homes with at least $100,000 annual incomes, have long been difficult for marketers to reach through [...]
AOL Canada Teams up with comScore; Offers New Campaign Evaluation Tool to Customers
TORONTO – AOL Canada is the first publisher in Canada to partner with comScore, Canada’s leading audience measurement service, to offer their new campaign evaluation tool, Campaign Essentials, to AOL customers. The product is an industry-leading audience verification tool that provides turn-key reporting on campaign reach and frequency including comprehensive dashboard reporting, verified delivery by [...]
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